Before I get into the topic at hand, go ahead and take a moment to process the fact that we are already nearing the end of March 2021. Crazy, right?! Ok… moving on. As we quickly approach Q2, it is a good time to check-in on a few strategic brand development topics. Regardless of your
In 1985, our family business – MacKenzie – started in a bonus room home office. In 2019, we were inducted into the Cal State Fullerton Center for Family Business Hall of Fame. Having celebrated our 35th anniversary last year, it was a good time to reflect on our journey from then-to-now. In addition to our
One of my favorite times of each New Year is traveling to Las Vegas for Consumer Technology Association’s annual CES conference. I knew this year’s event would be different, so I did my best to look on the bright side of having virtual rather than in-person experiences. While I missed roaming through the exhibitor hall
If this past year taught us anything, it’s that life is… unpredictable. Although, just because we’re beyond ready to move on from 2020 doesn’t mean there aren’t some valuable lessons we should carry forward into the New Year. Here are some of our year’s end takeaways that will help you enter 2021 on a positive
Based on geofencing data collected on October 8, 2020, consumer foot traffic recorded at 200 leading brands across Los Angeles is down 70% since February 2020. This marks the lowest foot traffic since mid-April. With many businesses struggling to adapt their business model to fit within government regulations, CDC guidelines, and changing consumer demands, there’s
After being stuck at home for months on end, over half of consumers say they’re ready to travel. As these consumers emerge from isolation, it’s important to consider how their preferences and expectations have changed. It’s also important to consider how shifting market conditions are influencing their behaviors and purchase decisions. For example, what impact
Throughout this blog series we’ve emphasized the value in proactively seeking opportunities as the world around us changes. New market spaces emerge when consumers evolve and conditions shift. The key to unlocking growth potential during these times of uncertainty is understanding how external factors impact your business – and leveraging this understanding to guide ongoing
People tend to view change in one of two ways, as an obstacle or as an opportunity. Neither is right or wrong, but the latter is definitely more empowering than the former. Those who are proactive in seeking opportunities during times of change are more likely to grow and evolve, so having a strategic process
As competitive markets shift and consumer preferences evolve, windows of opportunity open. The brands willing to be proactive in their own evolution will greatly benefit, while those standing by waiting for the dust to settle will find themselves on the outside looking in. Uncertainty can be paralyzing; but with the right outlook and approach it
It is an exciting time for brands in search of opportunities to grow and evolve because they’re swirling all around us. The big question is, are you waiting for the path forward to appear on its own or are you an active participant in forging it? When thinking about the future of your brand, any
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.