When my dad started MacKenzie back in 1985, his focus was empowering brands to better serve their customers by better understanding their customers. He leveraged customer feedback to generate powerful insights that enabled clients to make informed and confident decisions. I vividly remember the stacks of papers surveys and hours of data entry that went
With summer officially underway, my schedule outside of work is about to get a lot busier in a lot of really great ways. I’m fortunate to have just been on a vacation, my kids are on their summer break, and the beautiful weather makes it tough to stay indoors. This time of year always has
When chatting with a client or prospect, one of the first topics we always cover is performance benchmarking. From brand awareness to customer experiences, there needs to be clearly defined metrics in place for future comparison. This is how we gauge the impact and effectiveness of any new initiative. Sometimes brands already have benchmarks in
Whenever we launch a new customer insights project, we ask our clients to share what they’re hoping to accomplish. The initial discussion is centered on business goals and objectives, which is obviously important. But after covering those details, we lean into their big-picture motivations and action drivers. There are significant time and resources being invested,
From sales figures to customer satisfaction scores, there are plenty of performance metrics vying for our attention. Ultimately, the point of these numbers is to quantify performance and support decision making. So, which are most important? How do we prioritize the gathering and assessing of the many metrics available to us as business leaders? I
From wrapping up Q4 tasks and futures planning to holiday shopping and attending events, December is always a busy – and often hectic – time of the year. There’s a lot of joy and happiness, but there’s also stress and pressure. Over the years, I’ve found a great way to stay grounded and focused is
Currently, I’m a second-generation small family business owner. Whenever I meet someone new and share this information, I can see their minds piecing together an image of what it looks like. Unless they are involved with a family or small business themselves, what they envision is usually inaccurate. This is neither a bad thing nor
Over the past few weeks, I’ve talked about “to-do” lists and “got-it-done” lists. The purpose and value of each are different, but they share a focus and foundation that are vitally important to any business – accomplishing goals. To say accomplishing goals is important to a business is stating the obvious. It’s also no secret
Every day, I wear multiple hats. I’m a business owner, a mother, a sister, a friend, a daughter, and so on. With a seemingly endless “to-do” list, I’m constantly looking forward and thinking of the next task. But recently, as I was updating my to-do list, I noticed the items I had crossed off from
Over the past few weeks, I have been posting videos and articles highlighting the outcome of a Strategic Foresight exercise we conducted here at MacKenzie. This collaborative process challenged our team to suspend disbelief and consider possible future-world scenarios based on current trends and patterns. The goal was not to predict the future, but rather
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