There are some exciting opportunities for brand growth and evolution throughout 2025 (and beyond). To identify and capitalize on those opportunities, it’s important to stay connected with your audiences – allowing them to be active participants in your strategic development. At the heart of this process are market research and customer insights, which place a
The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand development goals in new and innovative ways. However, sometimes it’s difficult to harness all that energy and apply it in structured, organized ways. The ideas are there. The
In today’s fast-paced business environment, customer insights are an invaluable resource. With that, there’s a tendency for brands to over-prioritize gathering new data – and continually seek more of it. Of course, having a steady flow of insights is key to making informed, confident, and agile decisions. But while there’s value in new data, this
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life in general, I find it energizing to think about how the world of today is
Whenever we launch a new customer insights project, we start with asking our clients to share what they’re hoping to accomplish. The initial discussion is centered on business goals and objectives, which is obviously important. But after covering those details, we lean into their big-picture motivations and action drivers. There are significant time and resources
In the ever-changing landscape of business, success is not solely measured by profits or market dominance. It hinges on the core values and practices that fortify the foundation of any thriving organization. Among these, a few pillars stand tall, guiding businesses toward sustainable growth, fostering meaningful relationships, and nurturing a culture of innovation and resilience.
In the dynamic realm of being a data-driven and customer-centric business, gaining insights into your customers’ preferences and behavior is pivotal for success. When it comes to these insights, there are two primary categories: actionable and observational. Both are valuable and they each bring something to the table. However, it’s not always easy to distinguish
As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands afloat. Along with the tangible value we deliver, there must be a clear sense of
In our fast-paced world, the skill of listening can easily become an afterthought. We find ourselves preoccupied with crafting our responses, multitasking, and simply waiting for our turn to speak. But what if we shifted our focus from talking to truly listening – not just to respond, but listening to understand? This simple yet profound
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.