Before jumping into Part 3 of our Strategic Foresight series there are a few housekeeping items to cover. For starters, if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of
If you are new to this article series centered on Strategic Foresight, welcome aboard! Before reading on, I suggest checking out the first post (found here) so you’ll be up-to-speed on topic details and overall context. Quick refresher for those following along: We recently conducted an internal project around “The Future of Customer Insights” –
Some of the most challenging aspects of owning and operating a family business involve accounting and finances. Those challenges may have to do with internal skills and understanding, or it could be a matter of staff capacity and resources. Either way, partnering with an outside accounting firm is a great option for any business looking
Last week I introduced our new blog series centered on Strategic Foresight. If you missed that post, read it here so you’ll be up-to-speed on the topic details and context moving forward. As mentioned in my previous post, we recently conducted an internal project around “The Future of Customer Insights” – diving deep into pattern
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is
Why is it that some brands can reinvent themselves in the right ways at the right times and maintain long-standing competitive relevance while others cannot? How is it that some brands seemingly know what is around the corner and had already planned for unexpected market shifts? What pipeline of information do they access and where
A few weeks ago, I was on a call with a client and their marketing team who was sharing some incredibly creative ideas for an upcoming marketing campaign. My creative juices were flowing, my strategic wheels were turning, and my hands were doing their best to get my racing thoughts on paper. With a huge
Before I get into the topic at hand, go ahead and take a moment to process the fact that we are already nearing the end of March 2021. Crazy, right?! Ok… moving on. As we quickly approach Q2, it is a good time to check-in on a few strategic brand development topics. Regardless of your
In 1985, our family business – MacKenzie – started in a bonus room home office. In 2019, we were inducted into the Cal State Fullerton Center for Family Business Hall of Fame. Having celebrated our 35th anniversary last year, it was a good time to reflect on our journey from then-to-now. In addition to our
One of my favorite times of each New Year is traveling to Las Vegas for Consumer Technology Association’s annual CES conference. I knew this year’s event would be different, so I did my best to look on the bright side of having virtual rather than in-person experiences. While I missed roaming through the exhibitor hall
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