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“Big Data by all accounts is supposed to help humans perform better by augmenting our limited brain power. Computers, after all, have the ability to crunch data with lightning speed, something humans just haven’t been built to do. Conventional tech wisdom states that the more data you have, the better the outcome — even if that

At MacKenzie, we are constantly interacting with people of varied levels of appreciation and understanding of data analytics. Both clients and staff commonly have differing perceptions of what the numbers mean, or what the data is saying. One of the great things about data is that it can become a language, open for interpretation. But that’s

As a business owner, I am faced with making important decisions every day. Not only guiding the day-to-day activity of our staff, but also helping our clients make decisions that are in their best interest. Some decisions are easy, others are not so easy; that’s business. Lately we’ve been exploring ways to position ourselves to

We collected and analyzed the performance results from our Datatorium earlier this year, and as promised we are happy to share the Datatorium Results Report! Having recorded our guests’ responses as they tested their vision, memory, and critical thinking, we ran the numbers to determine which answers were most common and why. More times than

According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false

Analysis: Big data analytics can be vital to providing your business with a key differentiator. The technology sector has become renowned for its buzzwords, whether it is IoT, Cloud, big data or convergence. What these buzzwords don’t do is explain what exactly it is they are. An area such as big data analytics is so

Leicester City Football Club was the surprise winner of this season’s English Premier League, thanks, in part, to data analytics. They said it couldn’t be done. Even in early April, when Leicester City Football Club were riding high at the top of the Premier League, seasoned pundits expected them to falter as they approached the

“Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital.” Aaron Levenstein, Business Professor at Baruch College It’s one thing to collect and store data; it’s another to accurately decipher what the data is saying. As the quote above states, looking beyond the numbers often reveals insights and information unseen

With the growing acceptance of big data and what it can achieve for companies, more businesses are looking to secure additional types of data from consumers in order to leverage the insights to further improve the company’s products and services. Understanding what consumers think and feel about their personal data — including the confidence level