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A few months ago, a client introduced us to an organization called the Association of Luxury Suite Directors (ALSD). This group of around 1,400 members, primarily sports and entertainment business professionals, is collectively focused on continually growing and improving customer experiences. Needless to say, for us here at MacKenzie Corp, it was love at first

Business Intelligence data are often treated like a person’s teeth. They are used every day and play a vital role in survival, yet they don’t always get the attention (or credit) they deserve. The expectation is they’ll be ready and available to do their job, yet they’re not always a high-priority on a daily basis

Some brands focus their efforts on offering a luxury product or service. Other brands work hard to provide luxury customer experiences. Imagine if a brand took a luxury product or service, doubled their efforts to ensure a luxury customer experience, and at the same time revolutionized an industry thereby making a luxury lifestyle available to

We’re all familiar with the statistic about how keeping existing customers is of greater value than attracting new ones. But for whatever reason, cultivating and nurturing a post-sale relationship becomes a missed opportunity rather than a standard practice. Here we discuss three easy ways to keep your existing customers happy and coming back for more.

Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products and customer experiences led us to one of the fastest growing global markets; Electric Bicycles. According to Statista, the global sales of e-bikes are forecast to reach approximately 40 million units. With such exciting growth opportunities ahead for a product solely focused

Last month we discussed Customer Segmentation Marketing – The act of organizing and identifying a group of customers by sets (and sub-sets) of individuals who share common demographic traits or fit into common marketing categories. This marketing approach requires detailed Customer Personas to be referenced when crafting marketing messages, personalized content, or any strategic interaction

For those of us in the business world, it’s easy to get caught up in bottom-line performance metrics such as cost, revenue and profit. It goes without saying that these metrics are vital to the success of any brand. However it’s also important to occasionally look beyond accounting benchmarks and remember that at the end

According to Rapt Media, 62% of consumers said they’re more likely to purchase if brand content is more valuable, interesting or relevant. The days of single-message mass marketing are long gone. Today, competitive brands understand their customers on an individual level and implement marketing strategies based on customer segmentation. WHAT IS CUSTOMER SEGMENTATION? The act

We love sports here at MacKenzie Corp, and as fans ourselves we especially love when teams place fan engagement as a top priority. Creating memorable on-site experiences doesn’t happen by accident. Each sport is different, each respective local market is different, and each individual fan carries with them unique preferences and expectations. Consistently delivering best-in-class

One of the benchmarks of success in the sports industry is ticket sales. Season-seats and Premium Level membership renewals are great sources of revenue, but there’s no guarantee these customers are eager to return. If you were Director of Ticket Sales, how would you prepare your sales staff to approach renewal opportunities? What messaging would