Since 1991, Team Marketing Report calculates the Fan Cost Index for major sports leagues. The Fan Cost Index is a metric estimating the cost for a family of four to attend a live sporting event. It combines average ticket prices with the cost of parking, food and beverages, merchandise, etc. In 2016 the NFL’s Fan
While the passion of a sports fan makes them a unique customer, the bottom line of a sports team is the same as any other business; sell product. The common standard for gauging success within a sports organization is attendance and brand advocacy; in other words, selling tickets and selling merchandise. Thinking as the owner
Part of the MacKenzie culture is to promote a healthy work-life balance among our team. Whether it’s a leisurely weekend hike or a mid-week charity golf event, we like to stay active and involved. As a women-owned business we commonly find opportunities where our business-life and our active-life merge together. In these scenarios it’s important
Does your marketing content tell consumers things you want them to know about your brand? Or is it meant to engage consumers in ways they find interesting? Answering this question will help determine whether or not your content marketing strategy is aligned with current consumer demands; which, as we know, is necessary to remain competitive and relevant.
North American sporting events have recorded steady gate-revenue increases since 2011, jumping from $17.8B in 2015 to $18.7B in 2016. (Source: Statista) These numbers are expected to continue rising through 2020, and there’s still advertising, merchandising, licensing, and media rights revenue to account for. Needless to say, the sports industry is doing quite well as
When we first experienced See Jane Go, we hailed a ride for lunch to a shopping center that is known for crazy parking challenges. We were delighted by the clear branding message presented by the driver and her unbridled passion for the ultimate experience. This ride made us more curious on what and more importantly
As consumer omnichannel activity continues to increase, so does consumer expectations in regards to brand experiences. The good news is businesses have access to a litany of real-time data from consumer purchase behaviors to lifestyle characteristics. The bad news is few businesses possess the skills and staff needed to convert such real-time data into real-time
There’s no shortage of statistics supporting the value of building a solid customer experience (CX) program. For example, a recent Walker study found nearly 9 out of 10 customers will pay more for better experiences; and that the customer experience will become the key brand differentiator by 2020. Since we know the customer’s experience will
As we’ve all experienced at one point or another, it can be difficult to connect with someone we don’t know very well. Like going on a first date or attending a singles mixer, it’s important to make a good first impression but it’s even more important to remain true to who we are. Great relationships
Any time we have a chance to attend an event focused on customers and their experiences, we jump on it! Earlier this month we were at TecHome X Sessions in Long Beach, CA. Not only did the event sessions and panels discuss CX trends and best practices, we caught a glimpse of what’s new in
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