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It was such a pleasure to connect with so many incredible Thought Leaders this past year. From professional sports to charities, automotive to health and fitness… we’ve covered a lot of ground. The value of the insights, experiences and advice that were shared cannot be overstated. Since we can’t fit everything we learned into one

Multichannel marketing and Ominchannel marketing are conceptually similar but distinctly different in a very important way. Unless you’ve been living off the grid for the past 20 years, you’re aware that the modern marketplace enables brands to connect with consumers like never before. Taking a step back to really think about it, brands are becoming

Whether it’s volunteering time or donating gifts and goods, the holiday season always seems to bring out the best in people. We as a society band together and shift focus from our own busy lives to the lives of others. It’s great to see and fulfilling to get involved. Then as the new year starts,

Topics Discussed: Marketing engagement metrics are just an introduction to the story Every consumer action has a driver which is found beneath surface-level insights Grow your level of knowledge and understanding with one simple follow up question   Virtually all customer-brand interactions can be tracked and measured. At times this may feel creepy for the

As a group of customer-centric brand enthusiasts, we always keep an eye out for new and exciting ways local companies are strengthening their customer experiences. One such globally-recognizable company has its headquarters right in our backyard, and we have been learning a lot by following its forward-thinking team of CX innovators. We are fortunate to

For over a year, MacKenzie’s Co-Owner and President – Katie Rucker – has been hard at work on a passion project that will forever change the landscape our Orange County Community. On September 19, 2019, the Orange County Ronald McDonald House publicly announced its extraordinary effort to raise $12 million with which it will double

Last month, The CMO Survey released a report detailing results from its bi-annual study gathering insights and opinions from America’s top marketers. Topics covered include growth strategies, firm performance, and several strategic-marketing topics. The strategic-marketing aspect is what I’m most interested in discussing; particularly comparing marking spending for social media vs marketing analytics. Pulling data

In working with health, fitness and wellness companies, I wanted to immerse myself into the learnings of these business owners and franchisees – you know, practice what we passionately believe in – market intelligence. Thank you to MINDBODY for hosting a user conference where you so eloquently engage your customers, offer hands-on assistance, ask for

A few months ago, there was a new arrival to our Orange County business network. Introduced by some friends over at Orange County Soccer Club, we were immediately drawn in by his authentic passion and energy. Through our initial conversations there was a lot to like about his vision and innovative approach. What’s more is

Last year we discussed the topic of customer segmentation; specifically focused on lifestyle attributes and creating detailed customer personas. As customer personalization continues to assert itself as a necessary aspect of earning customer loyalty, it’s worth revisiting this topic. In addition to some of the points made in our 2018 blog post, we’ve added some