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2015 was a tumultuous year for Big Data, with highs continuing to dazzle us with the potential world-changing power of data and analytics. At the same time there were plenty of lows serving as ongoing warnings that much is still unknown about exactly how it will end up changing the world. So here’s a quick

In the past, I’ve written articles on Customer Retention Programs that offer insight and information on why you may need one. In this article I wanted to recap and link to my past post, as well as reiterate the importance of these programs. Putting together all this info could help you when you are ready

If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right company and/or person. This requires more than basic industry knowledge, you also need to know the right companies to approach, the right people to talk to, and the best

MacKenzie Corporation is excited to be participating in the 23rd Annual Adopt-A-Family: Drop Off & Wrapping Party on Saturday, December 5th from 9am – 1pm. Being a part of this event every year helps remind us what the season is all about and giving back is something that is very important to us. Come by

Social media has provided rapid acceleration for innovation, analytic insights and brand awareness while also offering companies the opportunity to save cost through mass collaboration. Businesses across every industry are using it to hype new products and services, while also monitoring what people are saying about their brand. And yet, most struggle to measure the

A majority of small-businesses are now buying marketing automation software that will allow companies to reach more shoppers for the first time, according to a new report by research firm Software Advice, a division of Gartner. According to the survey, a little less than half (47%) of small-business buyers are still using manual methods to manage their

Challenger brands need to introduce something new. They need to think about what they can bring to or change about each particular situation. The important thing is to imagine what that ‘big guy’ cannot do.” Airbnb is an example of a brand that is fundamentally challenging how the hospitality industry works by engaging customers in

I’ve been writing a series of articles that delve into the details behind each question of a Research Project. Part 1 looked at what you are trying to accomplish with your research project. Part 2 was about the people who will be involved with your research project. Today’s article, which is Part 3, examines the

What are the most common reasons your marketing automation may not be living up to expectations? First we should go back to the time before you decided to invest in automation. Here are 5 critical questions you need to ask before entering the realm of automation: Are we really prepared for automation? Have we defined our