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What if the company that is adding to your bottom line is actually slowly taking business away from you? If you run a business that’s been carefully collecting customer data to help deliver more personalized shopping experiences, make people happy with your high level of service and win their loyalty, watch out. If you’re not

While “big data” holds out a lot of promise, many organizations struggle to turn even small amounts of data into useful, actionable information. As a result, many organizations are finding that there’s a tremendous benefit to bringing in a data agency to handle data analytics for them. If you read through the list in my

Arrival of a dislike button on Facebook may have users excited, but the news could also help brands in their advertising efforts.  Facebook’s platform has become a dream for marketers to pin point their branding efforts based on consumer data collected. Rolling out these new options for users to give more detailed feedback on what they are thinking

When used efficiently, data can help organizations make decisions based on facts instead of on “gut feel.” Data can uncover trends, point the way towards resource-saving ideas, focus marketing efforts, lead to the development of new products and services that people really want to buy, and much more. This is the promise of data. The

We’ve all been there — stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. After all, many chief executives simply don’t come from a marketing background, and even if they do, their knowledge is unlikely

I recently had an experience that got me thinking. It’s not enough to simple have a Customer Satisfaction Survey program. Organizations also need to have a system in place that makes it easy for customers to provide immediate feedback – especially when that feedback is negative. Here’s what happened… I needed to have an ultrasound,

Google may not have caught up to Amazon in the cloud market, but that’s OK, according to a Google executive. The company is heading in a slightly different direction with cloud computing that involves helping customers analyze their data. “It’s not about catching up to [Amazon],” said Brian Stevens, vice president of cloud platform at

A lot goes into creating a successful research project and up-front clarity can make a big difference in the end results. This article is the second in a three-part series delving into the details of these questions. In a recent post I discussed questions relating to clarify exactly what it is that you’re trying to accomplish with

Photo and video sharing app Instagram has announced new ad formats for businesses and marketers to advertise on its platform. The company first debuted ad capabilities last year, and it is now expanding on this. Users will be able to learn about a product or service and then “take action directly from an ad to

The other day I took a call from a potential client. “We need help with a research project,” he said. “Great!” I replied. “Let me ask you a few questions to get a feel for what you need.” The ensuing conversation made it clear that he and his team needed to give a lot more