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With only a week until our event, we are pleased to release the following Irvine, California (May 21, 2015 at 4pm) – In a surprise announcement from MacKenzie Corporation, a Southern California Data Analytics mogul, previously withheld Data-torium event menu offerings have been leaked to the public. The list includes Gourmet Chinese Food, Smashed Tamales,

The Apple Watch got the lion’s share of attention when the company unveiled several new products Monday. But a lot of people in the health care industry are going to be interested in ResearchKit, which the Apple describes as a “powerful tool for medical research.” Through ResearchKit, you can opt to use several iPhone apps

You’ve probably never heard of Signet Bank. A small, Richmond-based regional lender formed in 1987 by the merger of two even smaller banks, Signet was typically associated with the types of plain vanilla loans that make the executives at the financial behemoths in New York fall asleep in their chairs. But that would soon change.

Business Analytics Market is at its growing stage and is expected to rise exponentially due to the enhancement of technology in this sector. Today, companies are demanding real-time data based solutions for analyzing each and every factor influencing the business. There can be seen increase in demand for the analytics by the organizations due to

If you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they

I recently wrote about incorporating predictive analytics into your strategy. To help you see the power of predictive analytics, today I’d like to explore an example of how predictive analytics can be used in the hospitality industry. The Business Problem An independent boutique hotel in Phoenix was looking to increase on-site amenity sales (i.e. spending

Fitch Ratings says in a new report that big data will be increasingly important to insurers’ profitability, competitiveness and – in the long term – credit ratings. With bond yields low and competition high, management of profitability is key for insurers. Fitch believes early adopters of big data will be able to reduce fraud, price

It’s that time of year again!  We know you want to win your March Madness pool, so what better competitive advantage is there over predictive modeling?  A great way to leverage this data is by harnessing information for filling out your NCAA tournament March Madness bracket. ”The Power Rank” has provided statistical odds on teams

Here’s my prediction: 2015 is the year when predictive analytics will go from “competitive advantage” to “necessity” for many businesses. What I’m seeing in the field is that predictive analytics is not just for big companies any more. Why? Because big data is no longer just for big companies – and predictive analytics is how

New market research solutions are telling marketers why customers are responding as they do. Market research has been an important component of business since the first business defined the first target customer. Over the years, the approaches have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences.