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One of the hottest trends in marketing today is what’s known as marketing personalization, personalized marketing or one-on-one marketing. Whatever you call it, though, the idea is to “get personal” by using everything you know or can surmise about a customer or prospect to tailor your message to be particularly relevant to them. It’s all

At MacKenzie Corporation, we are continually looking for ways to engage our team members and support our local community. Through our partnership with Second Harvest Food Bank, MacKenzie Corp is able to accomplish both of those goals. What started out as a one-time volunteer effort during the Holiday season has developed into a continued effort

Even as new ways for marketers to reach their audiences continue to emerge and gain popularity, email marketing remains one of the most effective online strategies for growing your business. In fact, recent research from leading industry firms finds that: There are 2.5 billion email users worldwide. Seventy-two percent of U.S. adults online send or receive

It’s always interesting to review and compare the concepts and product announcements presented at CES. Voice interfaces were prevalent at CES, especially as part of the connected car landscape. The wearable landscape grew tremendously. Everyone, no matter unlikely the vendor, seems to have announced a wearable or IoT product.  This highlights the explosive growth of connected

Marketing automation can be a great way to reduce costs, improve efficiency and increase conversions in your marketing program. In my last article, “Introduction to Marketing Automation,” I explained some of the basics of what this is all about. One thing I have learned, though, is that many people mistakenly think that “marketing automation” means

Marketing Automation. You’ve heard the buzzword. You’ve probably been inundated with ads and offers from vendors trying to sell it to you. But you may still be wondering what exactly it is, and what it can do for you. What is Marketing Automation? “Marketing automation” refers to using a software platform to create a system

Technology has grown so much in such a short period of time, the advances are mind blowing!  It is hard to even fathom what the future holds but if you thought 2014 was thrilling, here’s a look at what there is to be excited about for 2015. Here is 11 exciting new technologies moving from

Marketers increasingly find a home among gadgets. International CES, more commonly known as the Consumer Electronics Show (CES), is an internationally renowned electronics and technology trade show, attracting major companies and industry professionals worldwide. Indeed, companies seemingly unrelated to gadgets will be at the Consumer Electronics Show, turning it into the first big advertising conference

Businesses across the industry are embracing the concept of customer centricity by forgoing traditional business-driven strategies and adopting a more customer-driven strategy. Customer centricity is sometimes used as a catchall term for talking about customer feedback or customer satisfaction results, but making people happy is only one part of the equation. To have sustained success,

If you are a marketer, be prepared to step up your game for 2015. Why? Because 2015 is going to separate the wolves from the sheep. With the abundance of information out there, marketers must know how to work every angle so that they can stay relevant to their customers and the industry. This article