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[vc_row][vc_column][vc_column_text] During this time of year, we all give pause and reflect on how much we are thankful for. As a way to give back for the wonderful opportunities we have been blessed with this year, MacKenzie Corp. and friends gave a morning of volunteering to the Second Harvest Food Bank of Orange County. Thanks

There was a time when I thought that the US Census data was limited to demographic information about people and households. Boy was I wrong! It turns out that the US Census is a treasure trove of data, available for free at http://www.census.gov courtesy of the US government. You can even download a free app!

In the online world, you often need to give personal data to get information from retailers, banking institutions, and healthcare organizations. So, of those three, which do online consumers trust the most with their personal data? To find out, Infosys recently studied 5,000 consumers in five countries, then created a whitepaper and an infographic from

Successfully leveraging a complex array of modes, methodologies and resources takes a highly skilled researcher who can thrive on the cutting edge of a rapidly evolving profession. The 2013 Corporate Researchers Conference (CRC) was designed by corporate researchers to help move you from relevant to indispensable by keeping you and your organization ahead of change.

In past articles I’ve made the case for why direct mail is still an effective part of the marketing mix (see Is Direct Mail Dead?) and talked about things you can do to Increase the Effectiveness of Your Direct Mail. Today I’d like to address another important aspect of a successful direct mail program: the

In the last decade, American society has undergone a transformation brought on by a world of accelerated change.  A recession, increased global conflict, political tension and most of all, the technological revolution, have exacerbated this. All of these factors have altered our nation’s cultural and social views and called into question one of the most

The responses to your latest survey are being tabulated, and you’re excited. The initial results show that you’ve got a 92% customer satisfaction rate, over 75% of your customers like your new product line, and only 11% are dissatisfied with your prices. And here’s another piece of exciting news: 1,358 people took the time to

Building off our “Successful Surveys: Ask the Right Questions” post, covering an effective strategy to survey development, we recently dug deeper into the jump-off question, “How will the results be used?”  The National Football League asking fans to answer questions regarding the effectiveness of Sponsor/Partner advertising and promotional efforts, further explains the underlying concept. Since

Marketing handles much of the purchase cycle that formerly went to sales The internet has become a primary source of information, recommendations and reviews when business decision-makers contemplate potential purchases. This places significant responsibility on marketers, who must now guide and nurture these leads via digital through the majority of the buying cycle. Relying on