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Some brands focus their efforts on offering a luxury product or service. Other brands work hard to provide luxury customer experiences. Imagine if a brand took a luxury product or service, doubled their efforts to ensure a luxury customer experience, and at the same time revolutionized an industry thereby making a luxury lifestyle available to

Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products and customer experiences led us to one of the fastest growing global markets; Electric Bicycles. According to Statista, the global sales of e-bikes are forecast to reach approximately 40 million units. With such exciting growth opportunities ahead for a product solely focused

For those of us in the business world, it’s easy to get caught up in bottom-line performance metrics such as cost, revenue and profit. It goes without saying that these metrics are vital to the success of any brand. However it’s also important to occasionally look beyond accounting benchmarks and remember that at the end

We love sports here at MacKenzie Corp, and as fans ourselves we especially love when teams place fan engagement as a top priority. Creating memorable on-site experiences doesn’t happen by accident. Each sport is different, each respective local market is different, and each individual fan carries with them unique preferences and expectations. Consistently delivering best-in-class

We’ve hit the ground running in 2018, largely due to our dynamic leadership and strong company culture. This is shaping up to be a year of achieving goals; both as a team and as individuals. Part of what has made MacKenzie successful over the years is the continued effort to engage and empower the MacKenzie

The start of a new year offers a lot of excitement and energy as we look forward to the opportunities, and challenges, that lie ahead. After an active year in 2017, the MacKenzie Corp offices are buzzing with fresh ideas, new projects and fun initiatives. So we thought, what better way to kick off the

At this point, the NFL needs to determine what can be done rather than why this is happening. This past year was a particularly difficult one for the NFL in regards to viewership and brand image. Among a number of different factors, including tech disruption and rising FCI, the volatile political and social environments contributed

As the consumer marketplace continues to change and evolve, it’s important for marketers to follow holiday shopping trends in terms of where consumers are shopping, making purchases, and how much they are spending. Here are a few key stats and projects for the 2017 Holiday Shopping Season: Retail holiday sales to reach $1.04 to $1.05

As most (if not all) business professionals know, building strong relationships with customers requires ongoing attention and strategic efforts. To truly connect on an individual level and offer memorable experiences brands must understand who their customers are as people; looking beyond transactions or purchase patterns. As a brand’s consumer population rises, so does the difficulty

Philanthropy and giving back to our community has always been a point of focus and pride here at MacKenzie Corporation. While we don’t like to brag (but here it comes)… it’s worth noting that MacKenzie Corp won the 2017 Greater Irvine Chamber Award for Business Philanthropist of the Year. Honors such as this allow us