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More and more companies are seeing the value of leveraging data-driven insights to guide decision making. Whether day-to-day operational details or big-picture strategic initiatives, confidence rises when you have statistical evidence to support action. While this is great news for data enthusiasts like us, it’s important to consider a common pitfall when bringing data analytics

We were first introduced to Thousand and it’s co-founder in 2017 while following the Camber Outdoors Pitchfest – an annual event created in 2015 to ensure the active-outdoor industries attract bold, visionary women with a passion for business and the outdoors, while driving industry-wide innovation, creativity, and entrepreneurship. As a finalist, her story and passion

A week before the 2019 Super Bowl between the New England Patriots and Los Angeles Rams, I attended a predictive analytics event at UC Irvine that discussed predictive modeling. Both faculty and students presented their predictive methods to project the final score of the Super Bowl. It was quite fun and interesting to see how

“Thank you to our leadership team for spearheading this idea!  As a customer experience enthusiast, I’m appreciative that MacKenzie provided the opportunity to have customer experiences we would otherwise might not have taken advantage of. As a mom, I’m truly am grateful and it was such a joy to have this time with my family.”

Whether you’re offering a product or a service – within the B2C or B2B space – the ultimate goals should be the same; leave customers satisfied with the value they receive, thrilled with the brand experiences they had, and intent on returning for future business. By accomplishing these goals, your company will invariably achieve whatever

“Thank you, MacKenzie for being a company that cares so much about your employees that you offer us opportunities like this special ‘Scholarship’.  MacKenzie Corp truly believes in being there for their employees, customers and community.” -Carol   WHO: Carol Cromwell Project Coordinator   WHAT: A day at the “Happiest Place on Earth”   WHEN:

Not sure about yours, but our office has some serious coffee and tea drinkers. Whenever we come across a good spot we’re sure to share it with our team. Sometimes we come across a spot that’s SO good we’re compelled to share it with everyone outside our office as well. A few months ago we

As we’ve all experienced at one point or another, especially during the holiday season, realizing you need something at the last minute is a major headache. What’s even worse is realizing you need something after it’s too late; at which point the scramble ensues to make due with what’s available and hope for the best.

What an amazing year we had with our Thought Leader Spotlight series! So many brilliant people offering incredible insights on what it means to be a leader and how they got to where they are today. Thank you so much to all those who took the time to participate. Our appreciation goes beyond words. There

“Thank you so much for allowing us to complete this transformation with the Mactivities Scholarship fund!” -Heidi   WHO: Heidi Green Data Integration & Senior Data Geek WHAT: Home Renovation – New Lighting Fixtures www.InstallMyLights.com WHEN: Late September, 2018 WHERE & WHY: When we first moved into our house, we came from a smaller home