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We’ve hit the ground running in 2018, largely due to our dynamic leadership and strong company culture. This is shaping up to be a year of achieving goals; both as a team and as individuals. Part of what has made MacKenzie successful over the years is the continued effort to engage and empower the MacKenzie

It’s important for employers and brand leaders to understand the difference between Employee Satisfaction and Employee Engagement. These terms are often used synonymously, but their differences are significant when aligned with specific company goals. Satisfied employees are happy with their job, they carry low turnover risk, and they are consistently strong performers. It is a

The start of a new year offers a lot of excitement and energy as we look forward to the opportunities, and challenges, that lie ahead. After an active year in 2017, the MacKenzie Corp offices are buzzing with fresh ideas, new projects and fun initiatives. So we thought, what better way to kick off the

Much thanks to the forward-looking nature of CES, the start of 2018 is buzzing with new tech trends and futuristic consumer products inching their way to the global availability. As a result, marketers and consumers alike are bracing for the inevitable impact these new technologies will have on daily life. While both consumers and marketers

At this point, the NFL needs to determine what can be done rather than why this is happening. This past year was a particularly difficult one for the NFL in regards to viewership and brand image. Among a number of different factors, including tech disruption and rising FCI, the volatile political and social environments contributed

As the consumer marketplace continues to change and evolve, it’s important for marketers to follow holiday shopping trends in terms of where consumers are shopping, making purchases, and how much they are spending. Here are a few key stats and projects for the 2017 Holiday Shopping Season: Retail holiday sales to reach $1.04 to $1.05

As most (if not all) business professionals know, building strong relationships with customers requires ongoing attention and strategic efforts. To truly connect on an individual level and offer memorable experiences brands must understand who their customers are as people; looking beyond transactions or purchase patterns. As a brand’s consumer population rises, so does the difficulty

Philanthropy and giving back to our community has always been a point of focus and pride here at MacKenzie Corporation. While we don’t like to brag (but here it comes)… it’s worth noting that MacKenzie Corp won the 2017 Greater Irvine Chamber Award for Business Philanthropist of the Year. Honors such as this allow us

Corporate Social Responsibility (CSR) is often discussed in terms of its impact on consumers. Which causes do the public want to see addressed? How might a brand’s philanthropic investments yield the greatest return? Does purpose-driven marketing really work? These are definitely important questions to ask; especially when a brand’s ultimate goal is to generate revenue.

The existing consumer market is saturated with high-tech gadgets and gizmos, offering an array of shiny things people can get excited about. For brands looking to bring a new product to market, success shouldn’t be a matter of finger-crossing; it should be a matter of first establishing what consumers want or need, then delivering a