According to TechCrunch there are over 2.6 billion global smartphone users, and that number is projected to rise near 6.1 billion by 2020. With the digital revolution well under way, brands have no choice but to shift their strategic processes toward tech-based communication or risk losing relevance among modern consumers. Considering the plethora of touch
Pete Deutschman is an innovator, risk-taker, Founder of The Buddy Group and most definitely a top Thought Leader in Orange County. Under Pete’s leadership, The Buddy Group is evolving what it means to be an agency. They are passionate about solving digital challenges using storytelling, marketing and technology and have worked with top brands such
Imagine you’re at a bowling alley with friends. Well, actually, most of us have an equal likelihood of a strike and a gutter-ball; so maybe that’s not a great example. Imagine a professional bowler instead. They put their hand over that air blower thing, quickly wipe the ball with a towel, and stare down the
Customer Experience (CX) Management has played an increasingly important role in maintaining brand relevance and market share. There are plenty of statistics available to showcase the potential value of investing in a strong CX Strategy; however there’s no available blueprint for guaranteed CX success. Upon review of supporting statistics, most can agree on the importance
For B2C companies, it’s easy to imagine an individual customer making a purchase based on a want or need. The clarity of this understanding enables sales and marketing staff to construct a path-to-purchase tailored to specific, targeted consumer segments. For B2B companies, it can be a bit more challenging. While the purpose of customer journey
Long before a transaction takes place, brands are engaging modern consumers through various touchpoints across various marketing channels. Those brands that are actively tracking, reporting and analyzing data in an effort to develop unmatched customer experiences are frontrunners in the race to maintain relevance and market share. Those that are not will invariably fall behind.
With Millennial consumers drawing a majority focus from brands looking to capture their next generation of loyal customers, market competition is fierce. Not only are modern consumers overwhelmed with information, offers, and advertising stimuli, each individual is seeking value aligned with their specific preferences and interests. As a result of advertising over-saturation, the effectiveness of
According to a Millennial Consumer study conducted by Aspect, “76% of consumers say they view customer service as the true test of how much a company values them.” As illustrated by the statistic above, your value proposition goes beyond the product or service you offer and is directly tied to your brand’s customer experience. Your
As the B2C arena continues to evolve, traditional marketing tactics remain relevant yet increasingly difficult to quantify. With multi-platform consumer activity opening doors to new marketing channels, it becomes a balancing act to continue a legacy marketing approach while exploring new digital opportunities. Forward-thinking companies are trying to keep one eye on achieving “traditional growth”
“You have to spend money to make money.” This phrase is commonly thrown around business-oriented conversations and it is met with mixed reviews. Even with first-person accounts of having found success through this approach, not everyone buys into the concept that continued heavy investments will proportionately yield revenue. I think we can all agree that
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