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By whom were you most influenced throughout your professional development? I was most influenced by my Aunties and Uncles, Mom and Dad. I grew up in Honolulu, Hawaii. Our ‘ohana would have weekly barbeques at Kaimana Beach at the base of Diamond Head right outside of Waikiki. We would bring food and a hibachi to

It’s one thing to hand out comment cards or send a generic post-stay satisfaction survey. It’s quite another to develop a strategic platform through which guest feedback is collected, analyzed and then implemented to improve every-day guest experiences. Here we’ve outlined 5 key points to consider when you’re looking to improve (or start building) your

Your company profile mentions that you’re “in love with National Parks.” Are there any notable memories or experiences that sparked this love? If I were to draw a venn diagram of all the things I’m passionate about, National Parks would be one of the hundred things in there, but I do love the outdoors. I

When developing a strategy to attract new customers and build loyalty among existing ones, it’s common to see significant resources allocated to the early phases of the sales cycle. This is common because it’s necessary to build brand awareness, inform consumers of why your brand is their best choice and nurture prospects until a purchase

It’s no secret that engaging and connecting with customers are great ways for brands to foster loyalty. Although, the manner in which these connections are established and maintained is another story. One effective way to build strong relationships with customers is through content marketing; which is more about piquing customer interest than it is about

The modern path-to-purchase enables consumers to easily jump between online, mobile and brick-and-mortar touchpoints; depending on each customer’s respective preferences. Brands that are collecting and analyzing this customer data with a holistic approach are finding a significant a competitive advantage over brands that fragment their incoming data with siloed data collection and analytics. A great

At MacKenzie, we are all about building strong relationships. Whether it’s between us and our clients, our clients and their customers, or others within our network of friends and colleagues, amazing things can happen when we all work together. While we are a business operating with bottom-line objectives, just as important is our commitment to

In many ways, the challenges and goals of your nonprofit are aligned with those of a commercial business; only your customers are donors and the revenue is contributions. By gaining data-driven insights to better understand their customers, commercial businesses are equipped to craft marketing messaging and offer value propositions directly aligned with the wants and

For brands tracking customer data, whether sales figures or satisfaction scores, it’s a good idea to share key findings with internal teams or departments. This provides a centralized information source enabling everyone to stay on the same page. On the other hand, competitive brands sharing customer data externally is usually avoided to maintain a competitive advantage.

Imagine yourself gift shopping for a family member. It’s always fun to get people something we want them to have, but typically the best gifts are aligned with the wants and needs of the recipient; not the gift giver. Looking at things from the business and sales side, a purchase is a purchase and revenue