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Discussion & Discovery (CLICK HERE) Secondary Research (CLICK HERE) Clarify Objective (CLICK HERE) Primary Research (CLICK HERE) Strategy & Planning (CLICK HERE) Implement & Launch Report & Benchmark Having discussed and distributed the primary research results analysis, it’s time to convert strategic insights into action. At this point, each department has received relevant data in

Rapid technological advancements over the past 30 years have led to an ever-changing marketplace in which consumer demand can be as unpredictable as the flavor-of-the-week. In order to operate a financially successful business AND adhere to consumer demands, modern companies must focus on two things; developing an agile business model and listening to customer feedback.

Discussion & Discovery (Link to Step 1) Secondary Research (Link to Step 2) Clarify Objective (Link to Step 3) Primary Research (Link to Step 4) Strategy & Planning Implement & Launch Report & Benchmark Having created and distributed our survey, the resulting analytics become our guide when creating a strategic plan of action. This step

The question isn’t whether or not consumers will wait until the last minute to finish their holiday shopping; the questions are where will they be and how can brands/retailers get their attention? Whether it be a matter of circumstance or a tradition of procrastination, one thing we know is that some consumers will brave the cold, late December nights

Discussion & Discovery (CLICK HERE) Secondary Research (CLICK HERE) Clarify Objective (CLICK HERE) Primary Research Strategy & Planning Implement & Launch Report & Benchmark Now that we have worked through the crucial research objective development and clarification process, we can move forward with the confidence of factually sound, data-driven guidance. Equipped with market insights and

Discussion & Discovery (CLICK HERE) Secondary Research (CLICK HERE) Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark Having successfully completed the first two steps, our team has agreed on a high-level research objective and we are equipped with secondary research to guide our process moving forward. We are on track to conduct

We’ve all heard of the LEGO brand, and it’s likely we’ve all played with LEGOs at some point throughout our lives. According to the LEGO website, there are 86 LEGO bricks for every human being on Earth. If built into one column, it would take 40+ billion LEGO bricks to reach the moon. That’s not

Just like many other companies, those conducting business conferences try to improve the overall experience and value for those who attend each year. If they can send attendees back to their respective offices satisfied and inspired, the likelihood of return attendance is high. A common way to gauge attendee satisfaction levels is to distribute surveys,

7 STEPS TO A SUCCESSFUL RESEARCH PROJECT: Discussion & Discovery (CLICK HERE) Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark Before we move forward with Step 2, it’s important to clarify why ‘Step 2: Secondary Research’ occurs before ‘Step 4: Primary Research.’ While common logic might suggest these two

Brands looking to expand their customer-reach sometimes pair up to offer consumers a breadth of options within the same industry arena. For example, Taco Bell and Pizza Hut join forces at certain locations hoping to leverage each other and satisfy a wide range of consumer preferences. Another example is Dunkin Donuts and Baskin-Robbins, who offer