Every day we pour our hearts into MacKenzie’s mission to be curious, creative, and customer-centric in everything we do. An outward-thinking mentality carries over into other aspects of our lives, one of which is the ability to positively impact our community. We have close partnerships with The Ronald McDonald House, Girls Inc., and other incredibly
The holiday shopping season [November-December] is a big opportunity for brands and retailers around the world. According to TheBalance.com, in 2015 the average U.S. consumer spent over $805 during this two month period. In 2016, the amount spent-per-shopper is estimated to be nearly $940; a 4% increase from last year. With so many companies vying
Discussion & Discovery Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark In starting our multi-part series on the keys to a successful research project, it is important to emphasize the interconnectedness of each step. No one step is more important than another, as ultimate success is reliant on
We’ve all heard of Black Friday; the American consumer’s dream and/or nightmare. On this day, the thrill of incredible savings is paired with a fear of stampeding crowds resulting in equal parts excitement and anxiety. As shoppers work off their Thanksgiving calories, brands hold their breath awaiting the final ROI of their targeted marketing campaigns.
As a research and data analytics company we are neither directly involved with, nor do we hold strong opinions about politics. That said, last week’s Presidential election shocked the world AND our industry. Every four years the U.S. Election offers market/consumer research and data companies around the world an opportunity to showcase the effectiveness of
An important aspect of finding value in the world of Big Data is the ability to understand what the numbers are saying. Just as with any written or spoken language, if your translation is inaccurate the message will be misinterpreted. This can lead to a variety of problems, and when dealing with business objectives there’s
Regardless of your personal preference, Taco Bell is an undeniably successful fast-food chain around the world. Since 2012, newly released menu options have garnered national attention from both consumers and media outlets. While some of the items such as the Gordita, the Chalupa, and the Quesalupa might seem like random concoctions hoping to create a
No doubt, Big Data is complicated. To reap its full benefits there’s often long hours analyzing complex data sets uncovering actionable insights through strategic segmentation. On the flip side, to maintain sanity it’s good to share a few laughs along the way. Take Dilbert for example… CLICK HERE TO SEE MORE via bigdata-madesimple.com
As technology continues to increase communication capabilities and inter-connectivity around the world, we as market researchers are no longer bound to in-person interviews or paper surveys sent through the mail. Reaching thousands of people in a few days is a realistic proposition, and the ease of which respondents can complete and submit a survey expedites
As a result of the increasing availability and understanding of Big Data, more and more industries are leveraging analytics to improve their products or services. Regardless of the industry or vertical, there are core commonalities; lower cost and increase value. A German university hospital, based in Giessen and Marburg, is looking to Big Data for medical
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