Perception is reality. Understanding your customer’s experience will not only help define that reality, it will highlight the customer’s perceived level of importance on varied business elements and communicate satisfaction levels regarding your current offerings.
MacKenzie can help:
- Identify key questions which help clarify business processes to highlight opportunities for improvement and define loyalty profiles
- Implement a seamless process for distributing surveys, collecting responses, and providing results
- Create a customized reporting system, tailored to any organizational level within your business