We empower brands to make confident decisions through data-driven insights that maximize efficiency, strengthen effectiveness, and deliver results that matter.

A Note From Jenny and Katie:

MacKenzie was founded on the belief that businesses could be run more efficiently when they leverage data and customer insights. Over the past 35 years, we have seen this industry (and those we serve) grow and evolve in more ways than we can count.

Through all the changes, market shifts, and evolving consumer demands, one thing has remained the same; customers want their voices to be heard. It’s the companies that listen to feedback and strategically apply consumer insights that continue leading their respective industries.

Collectively, we have first-hand experience on all sides of the marketing spectrum. We’ve been clients, providers, creative agents, and analytic consultants. The demanding, and often thankless, world of marketing can be an obstacle course of differing opinions, conflicting voices, resource limitations, and moving targets. However, that indescribable sense of satisfaction when authentically connecting with customers, that feeling of accomplishment when a campaign accelerates a growing business, that excitement and energy generated by making a real difference… these motivators keep us pushing forward.

Through the years, we have organically arrived at a system of core beliefs that define the essence of MacKenzie:

We are all consumers. This fundamental truth reminds us that our surveys, campaigns, services, products, and sales efforts are meant to connect with individuals who are as unique and deserving as we are.

People want their voices to be heard. Furthermore, people want to see and feel the impact of having shared their thoughts and opinions. The most powerful driver of brand loyalty is when action is taken based on direct feedback.

Customer experiences define the business. Every interaction, no matter how minor or seemingly insignificant, contributes to the customer’s overall satisfaction. Leave no brand touchpoint unaddressed and no engagement opportunity unrefined.

Marketing doesn’t have to be complicated to be effective. The key is having a marketing strategy that is aligned with overall business goals. Sometimes the simplest solution is the best solution.

Guided by our core beliefs and driven by the opportunities in serving our clients, we are proud to be continuing the legacy that our Dad started back in 1985 – working from the bonus room of our home in Mission Viejo. The business might look a bit different today, but we are still rooted in the same core values as when MacKenzie started:

Integrity. We value the long-term relationships we form with our clients; built on the foundations of honest, respect, and appreciation.

Passion. We LOVE what we do. With deep commitment we empower businesses to make smarter, more strategic decisions so that they can build and sustain a loyal customer base.

Collaboration. Our success is achieved through the success of our clients. So developing relationships based on understanding and teamwork is deeply embedded within our brand’s DNA.

Curiosity. We have an innate desire to uncover truths and drivers of consumer behavior. The ultimate goal is to assist our partner brands in developing authentic, meaningful connections with their audiences while creating substantial business growth opportunities. Since each scenario is unique, so must be the solutions we provide.

Connecting with friends, building new relationships, and exploring innovative ideas are always on the to-do list here at MacKenzie. We invite you to become part of our motivated, inspired, and ever-expanding community.

Our Leaders

Our Leaders

Jenny Dinnen
Co-Owner, President, Sales & Marketing

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Our Leaders

Our Leaders

Katie Rucker
Co-Owner, President, Operations

Connect on LinkedIn

Brent WilliamsOur Leaders

Jenny Dinnen, President of Sales & Marketing

“Strive not to be a success, but rather to be of value.” -Albert Einstein

Jenny is a born leader, responsible for directing the company’s overall sales and marketing efforts. In addition, she guides the technology team through new product innovations and develops forward-thinking market research strategies.

Having worked at companies big and small, Jenny understands the unique needs of both sides. She has a strong background in marketing spanning over 15 years, honing her skills with companies such as HSBC and HD Supply. While offering a keen eye for the creative side of marketing, Jenny always holds an appreciation and talent for analyzing data to uncover actionable business solutions. Furthermore, she is the foremost expert on MacKenzie data systems; traveling around the country training clients on how to effectively use our services.

Her in-office resume is undeniably impressive, but her out-of-office achievements are also worthy of recognition. Jenny is on the board of Girls Inc. (Orange County), Chapman Business School, and was a founding member of the Young Leaders group at the Center for Family Business in Irvine. She also is a speaker on topics such as The Future of Market Research, Customer Journey Mapping, and Marketing Automation.

Jenny received her undergrad degree in Marketing from the University of Colorado, Boulder, and then earned her MBA from the University of Redlands.

Jenny Leadership

Katie Rucker, President of Operations

“The starting point of all achievement is desire.” -Napoleon Hill

Katie offers a strong mix of operational coordination, leadership and analytical skills. Improving internal processes and strengthening company culture are two pillars of her success. With over 10 years in executive management positions, Katie is a proven leader with a passion for recognizing and cultivating the potential in others.

Responsible for the operational and administrative direction of the company, Katie is an integral part of conceptualizing our internal strategy for sustained growth and success. She balances the responsibilities of forecasting day-to-day ROI while composing financial plans to accommodate future expansion.

When she’s not bean-counting, Katie passionately continues to define and lead the corporate culture at MacKenzie. This is in an effort to enhance employee engagement and promote collaboration. She has spearheaded the creation of MacK’s Maniacs, a staff-based activities team who participate in team building events such as Tough Mudder, Ragnar Road/Trail, and in-office health challenges. As if that weren’t enough, Katie organizes a series of volunteer opportunities throughout the year encouraging staff to give back to our community.

Katie is on the board of the Orange County Ronald McDonald House, was a founding member of the Young Leaders group at the Center for Family Business in Irvine, and she has been a Girl Scout Troop leader for the past three years.

MacKenzie Corp Is Proudly Involved With

Girls Inc
One OC
Insights Association
Hope Alliance
Chapman Biz
Chapman Biz
Chapman Biz
John WalkerOur Leaders