Featured Resource:

Customer Insights Strategy Builder

The purpose of gathering customer feedback should be to support business objectives and decision making. So, there needs to be an intentional and organized approach to gathering, analyzing, and applying customer feedback. Our Customer Insights Strategy Builder will address those needs with a focus on your unique goals.

After completing a brief questionnaire (about 5 minutes), our experienced and passionate team will personally review your submission. Based on the details provided, we will create a strategic action guide filled with tips, recommendations, and next steps.

For over 35 years, we’ve been refining our approach to leveraging customer insights in support of brand growth and development. This FREE tool is meant to share what we’ve learned over that time to ensure you’re maximizing resources and amplifying bottom-line impact.


Featured Download:

2021 Customer Insights Report

Exploring the ways in which consumer behaviors have changed during the pandemic will equip brands with valuable insights for strategic development and process adjustment.

But understanding how those changing behaviors are influencing consumer thoughts and feelings will enable brands to connect and engage with their target audiences on a deeper, more personal level.

This cross-generational report highlights key lifestyle and behavioral trends within the context of consumer sentiment and optimism. Framed in this way, our findings offer a glimpse into how daily activities and newfound hobbies are shaping consumers’ emotional and psychographic attributes.


Brand Development Support

Jumpstart Surveys

Get started developing an efficient research strategy with this overview guide. Includes survey categories, topics, and suggest results application.

Data Inventory

Maximize the impact of your existing data by itemizing and categorizing your inventory. This will help avoid duplicate efforts and consolidate siloed files.

Project Planning

Walk through this document with your team to ensure the objective is clear and expectations are set prior to launching any project.

Millennials & Gen-Z

Stay connected by understanding the social, market, and environmental trends that have influenced and shaped these consumers.

Brand Positioning

This strategic, multi-phase approach will act as a framework to support project planning and help guide decision making.


Survey Tips 1: Insights Strategy

Before gathering customer feedback, have a plan for short-term and long-term results application.

Survey Tips 2: Getting to Know You

The more you know about your customers BEYOND the transaction, the more value you can deliver.

Survey Tips 3: Awareness & Perception

Find out where you currently stand within the minds of consumers and the competitive market.

Survey Tips 4: Customer Satisfaction

the more detailed you get regarding a customer's experience, the more actionable insights you will gain.

Survey Tips 5: Back to the Basics

Short-term goals should definitely be a primary focus of conducting surveys; but not the ONLY focus.

Survey Tips 6: Lost Customers

Asking lost customers for feedback is how we identify and address the pain points that drove them away.

Survey Tips 7: The Best Incentives

Forget gift cards and prize giveaways. The best way to motivate participation is to listen and take action.

Brent WilliamsResources