Featured Service:
Research Strategy Workshops
Whether you’re focused on journey mapping, persona development, feedback projects, or simply want to become a more data-driven business, our half-day workshops will accelerate your success timelines.
Through this collaborative process, we’ll establish internal alignment on forward-thinking objectives, identify key growth opportunities, and collectively build a strategic plan of action so you’re ready hit the ground running.
Interested in learning more? Submit this form so we can get in touch!
Featured Resource:
Customer Insights Strategy Builder
The purpose of gathering customer feedback should be to support business objectives and decision making. So, there needs to be an intentional and organized approach to gathering, analyzing, and applying customer feedback. Our Customer Insights Strategy Builder will address those needs with a focus on your unique goals.
After completing a brief questionnaire (about 5 minutes), our experienced and passionate team will personally review your submission. Based on the details provided, we will create a strategic action guide filled with tips, recommendations, and next steps.
For over 35 years, we’ve been refining our approach to leveraging customer insights in support of brand growth and development. This FREE tool is meant to share what we’ve learned over that time to ensure you’re maximizing resources and amplifying bottom-line impact.
Brand Development Support
Jumpstart Surveys
Get started developing an efficient research strategy with this overview guide. Includes survey categories, topics, and suggest results application.
Data Inventory
Maximize the impact of your existing data by itemizing and categorizing your inventory. This will help avoid duplicate efforts and consolidate siloed files.
Project Planning
Walk through this document with your team to ensure the objective is clear and expectations are set prior to launching any project.
Insights Life Cycle
A detailed, step-by-step plan for gathering customer insights that will support your ongoing brand development efforts.
Brand Positioning
This strategic, multi-phase approach will act as a framework to support project planning and help guide decision making.
Millennials & Gen-Z
Stay connected by understanding the social, market, and environmental trends that have influenced and shaped these consumers.
Survey Tips 1: Insights Strategy
Before gathering customer feedback, have a plan for short-term and long-term results application.
Survey Tips 2: Getting to Know You
The more you know about your customers BEYOND the transaction, the more value you can deliver.
Survey Tips 3: Awareness & Perception
Find out where you currently stand within the minds of consumers and the competitive market.
Survey Tips 4: Customer Satisfaction
the more detailed you get regarding a customer's experience, the more actionable insights you will gain.
Survey Tips 5: Back to the Basics
Short-term goals should definitely be a primary focus of conducting surveys; but not the ONLY focus.
Survey Tips 6: Lost Customers
Asking lost customers for feedback is how we identify and address the pain points that drove them away.
Survey Tips 7: The Best Incentives
Forget gift cards and prize giveaways. The best way to motivate participation is to listen and take action.