One of the thrilling aspects of attending a baseball game is the opportunity to catch a home run ball. Even a foul ball sparks excitement; not only for the fan who makes the catch, but also for the fans in...

A growing brand is always on the lookout for opportunities to expand its reach into new markets. In order to maximize the efficiency of such growth efforts, any prospect markets must be thoroughly reviewed and qualified prior to resource allocation....

Since 1991, Team Marketing Report calculates the Fan Cost Index for major sports leagues. The Fan Cost Index is a metric estimating the cost for a family of four to attend a live sporting event. It combines average ticket prices...

While the passion of a sports fan makes them a unique customer, the bottom line of a sports team is the same as any other business; sell product. The common standard for gauging success within a sports organization is attendance...

Part of the MacKenzie culture is to promote a healthy work-life balance among our team. Whether it’s a leisurely weekend hike or a mid-week charity golf event, we like to stay active and involved. As a women-owned business we commonly...

Does your marketing content tell consumers things you want them to know about your brand? Or is it meant to engage consumers in ways they find interesting? Answering this question will help determine whether or not your content marketing strategy...

North American sporting events have recorded steady gate-revenue increases since 2011, jumping from $17.8B in 2015 to $18.7B in 2016. (Source: Statista) These numbers are expected to continue rising through 2020, and there’s still advertising, merchandising, licensing, and media rights...

When we first experienced See Jane Go, we hailed a ride for lunch to a shopping center that is known for crazy parking challenges. We were delighted by the clear branding message presented by the driver and her unbridled passion...

As consumer omnichannel activity continues to increase, so does consumer expectations in regards to brand experiences. The good news is businesses have access to a litany of real-time data from consumer purchase behaviors to lifestyle characteristics. The bad news is...

As we’ve all experienced at one point or another, it can be difficult to connect with someone we don’t know very well. Like going on a first date or attending a singles mixer, it’s important to make a good first...

Any time we have a chance to attend an event focused on customers and their experiences, we jump on it! Earlier this month we were at TecHome X Sessions in Long Beach, CA. Not only did the event sessions and...