When making strategic brand decisions, feedback survey research is an invaluable asset. It provides insights and perspectives from the outside looking in, which is something we can’t get anywhere else. It guides us to deliver truly meaningful products, services, and...
At our core, MacKenzie is a strategic customer insights firm empowering brands to gain data-driven knowledge, clarity, and wisdom. With that, we live and thrive in the world of numbers and statistics. However, our overarching mission is to support brands...
One of the key aspects of successful feedback research is having clearly defined goals and objectives. This may seem obvious, but it’s a commonly overlooked aspect of project planning. Not that brands skip it as a project planning phase altogether,...
In the dynamic realm of being a data-driven and customer-centric business, gaining insights into your customers’ preferences and behavior is pivotal for success. When it comes to these insights, there are two primary categories: actionable and observational. Both are valuable...
As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands...
In our fast-paced world, the skill of listening can easily become an afterthought. We find ourselves preoccupied with crafting our responses, multitasking, and simply waiting for our turn to speak. But what if we shifted our focus from talking to...
Being a second-generation family-owned business is something I’m incredibly proud of. Not only being able to carry on the legacy and entrepreneurial spirit, but to see how much we’ve grown and evolved over the years. My dad started MacKenzie in...
In today’s highly competitive and ever-changing business landscape, establishing strong brand positioning is critical for success. It enables companies to differentiate themselves from competitors and create a lasting impression in the minds of their target audience. It also helps ensure...
When I was a young professional, my mentor shared a very simple yet powerful outlook on sales and marketing: People will buy from us if they think we’re worth it. At the time, I’ll admit, this wasn’t a mind-blowing outlook...
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: Being proactive rather than reactive is the best way...
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life...
In our ever-changing world, consumers and markets are in a constant state of flux. That means being relevant and staying relevant for the long-term requires agility, adaptability, and a willingness to adjust course as surrounding environments shift. With that, however,...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.