The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand growth in new and innovative ways. That said, sometimes it’s difficult to harness...
Research by CMO Council found that the biggest obstacle for marketers when implementing data-driven strategies is an inadequate budget. So, for the majority of marketers (and business leaders in general), finding budget-friendly ways to efficiently and effectively leverage data-driven insights...
Over the past few months, I’ve been making it a point to meditate more often. Even if it’s just a five-minute mind-calming exercise in the morning, there’s no doubt that it positively impacts the way I think, feel, and act...
Last week I posted the first five of my top ten takeaways from The Future School’s “Transformations of Natural Foresight” retreat. If you missed it, you can find that article here. As I mentioned in that article, the overarching theme...
A few weeks ago, I was in the mountains just outside San Francisco for the “Transformations of Natural Foresight” retreat hosted by The Futures School. Events like this take me to my happy place – which is out in nature...
One thing I’ve learned about leadership is that it frequently involves being pushed to the limits of my comfort zone. But when I agreed to join an outback leadership course replete with adventure and trees, I hadn’t fully processed that...
I recently saw a quote from one of my favorite thought leaders, Simon Sinek: “It’s better to go slow in the right direction than to go fast in the wrong direction.” This caught my attention because the further we get...
A couple years ago, I taught a Family Business Dynamics course at CSU Fullerton. Before going further, I’d like to point out how wild it is to say that. I’m not sure I’ll ever get over it, and I mean...
With the holiday shopping season upon us (already!?), a lot of attention is being paid to trending consumer behaviors and spending habits. After all, these next few months present great opportunities to capture new audiences, acquire new customers, and strengthen...
I was out to eat with my family a few nights ago. The food was brought to our table right when my daughter started telling a story about something that happened at school. The food runner put our plates down...
Part of our brand messaging is “Be Relevant. Stay Relevant.” It’s a phrase that started internally to reinforce our desire to continually grow and evolve. But then, the more we thought about it, we realized the focus of our services...
One of the cornerstone processes of being a data-driven business is customer segmentation. We take the broader audience and group them by specific traits, characteristics, or behaviors. This is how we create consumer personas for targeted marketing campaigns and identify...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.