One thing I’ve learned about leadership is that it frequently involves being pushed to the limits of my comfort zone. But when I agreed to join an outback leadership course replete with adventure and trees, I hadn’t fully processed that...
I recently saw a quote from one of my favorite thought leaders, Simon Sinek: “It’s better to go slow in the right direction than to go fast in the wrong direction.” This caught my attention because the further we get...
I recently started teaching a Family Business Dynamics course at CSU Fullerton. Before going further, I’d like to point out how wild it is to say that. I’m not sure I’ll ever get over it, and I mean that in...
With the holiday shopping season upon us (already!?), a lot of attention is being paid to trending consumer behaviors and spending habits. After all, these next few months present great opportunities to capture new audiences, acquire new customers, and strengthen...
I was out to eat with my family a few nights ago. The food was brought to our table right when my daughter started telling a story about something that happened at school. The food runner put our plates down...
Part of our brand messaging is “Be Relevant. Stay Relevant.” It’s a phrase that started internally to reinforce our desire to continually grow and evolve. But then, the more we thought about it, we realized the focus of our services...
One of the cornerstone processes of being a data-driven business is customer segmentation. We take the broader audience and group them by specific traits, characteristics, or behaviors. This is how we create consumer personas for targeted marketing campaigns and identify...
The standard approach to problem solving is identifying a problem, then finding a solution. Makes sense. But is the standard approach the best approach? Typically, most of our time and effort is focused on developing the solution, and with good...
Like many of you, deciding what to eat for dinner can be an ordeal for me and my family. It’s silly because we have the same conversation all the time, and the same question pops up… “Well, what are you...
Your organization undoubtedly has a ton of experience, ideas, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand why customer feedback and data-driven insight gets...
Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” This quote is often cited when challenging the importance of customer feedback and market research. As is what Steve Jobs said about...
A popular meme has been around for a while where side-by-side images show the vision or intent of something compared to how it actually turns out. Well, my family had our own “Expectations vs Reality” moment a few days ago....
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.