In today’s highly competitive and ever-changing business landscape, establishing strong brand positioning is critical for success. It enables companies to differentiate themselves from competitors and create a lasting impression in the minds of their target audience. It also helps ensure...
When I was a young professional, my mentor shared a very simple yet powerful outlook on sales and marketing: People will buy from us if they think we’re worth it. At the time, I’ll admit, this wasn’t a mind-blowing outlook...
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: Being proactive rather than reactive is the best way...
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life...
In our ever-changing world, consumers and markets are in a constant state of flux. That means being relevant and staying relevant for the long-term requires agility, adaptability, and a willingness to adjust course as surrounding environments shift. With that, however,...
There’s a quote by Debasish Mridha that perfectly captures the MacKenzie approach to customer insights: “Curiosity is the origin of knowledge. Experience is the origin of wisdom.” The reason this quote is so powerful is that it illustrates how there...
We do our very best to put clients at the center of our business. All the decision we make, the way we operate, and the team we put together; everything is done with clients as the priority. I believe most...
When my dad started MacKenzie back in 1985, his focus was empowering brands to better serve their customers by better understanding their customers. He leveraged customer feedback to generate powerful insights that enabled clients to make informed and confident decisions....
There is SO MUCH we can learn about our customers by gathering direct feedback. Reaching out and initiating conversation provides customer insights to see things from their perspective, check in on brand performance, and identify ways to strengthen our product/service...
A big part of earning customer loyalty is delivering on the brand promise made through our sales and marketing messages. We must follow through on what we say, and ideally exceed the expectations that have been set. With that in...
Back in 1985 when MacKenzie first started, the world of customer insights and feedback research looked a lot different than it does today. Data collection meant mailing out paper surveys or conducting phone interviews. Data processing meant manually entering survey...
To start, I want to acknowledge that “What is a CX Strategy?” doesn’t have a single definitive answer. You can ask ten people and get ten different responses. I’m writing to share my own perspective based on my own experience...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.