The standard approach to problem solving is identifying a problem, then finding a solution. Makes sense. But is the standard approach the best approach? Typically, most of our time and effort is focused on developing the solution, and with good...
Like many of you, deciding what to eat for dinner can be an ordeal for me and my family. It’s silly because we have the same conversation all the time, and the same question pops up… “Well, what are you...
Your organization undoubtedly has a ton of experience, ideas, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand why customer feedback and data-driven insight gets...
Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” This quote is often cited when challenging the importance of customer feedback and market research. As is what Steve Jobs said about...
A popular meme has been around for a while where side-by-side images show the vision or intent of something compared to how it actually turns out. Well, my family had our own “Expectations vs Reality” moment a few days ago....
“Great minds don’t think alike. They think different.” – My daughter We were outside coloring when my daughter, out of nowhere, dropped this truth bomb. I asked where she heard that, but instead of citing a source she explained her...
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: It’s better to be proactive than reactive. Granted, this...
My kids are a few weeks into their summer break and with all the time we’ve spent together as a family, one thing has become clear – those little humans are very curious. They ask a ton of questions about...
At our core, MacKenzie is a strategic customer insights firm empowering brands with data-driven knowledge, clarity, and wisdom. The goal is to develop best-in-class products, services, and experiences that deliver true value and joy. But there’s an important extension of...
Consumer data privacy has been an increasingly important topic over the past few years, and understandably so. People want to feel in control of what businesses know about them. They want their personal information protected and they want to feel...
With summer officially underway, my schedule outside of work is about to get a lot busier in a lot of really great ways. I’m fortunate to have just been on a vacation, my kids are on their summer break, and...
This fifth and final part in my survey development series isn’t about closing the door on a customer feedback project, it’s propping the door open for both short-term and long-term benefits with an open feedback loop. But before we get...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
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