A few months ago, a client introduced us to an organization called the Association...

We’re all familiar with the statistic about how keeping existing customers is of greater...

Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products...

Last month we discussed Customer Segmentation Marketing – The act of organizing and identifying...

According to Rapt Media, 62% of consumers said they’re more likely to purchase if...

We love sports here at MacKenzie Corp, and as fans ourselves we especially love...

As most (if not all) business professionals know, building strong relationships with customers requires...

By whom were you most influenced throughout your professional development? I was most influenced...

It’s one thing to hand out comment cards or send a generic post-stay satisfaction...

When developing a strategy to attract new customers and build loyalty among existing ones,...