Customer Segmentation Marketing: Learn Their Lifestyle, Speak Their Language by Jenny, April 10, 2018 According to Rapt Media, 62% of consumers said they’re more likely to purchase if...
Thought Leader Spotlight: Michele Kajiwara by Jenny, March 19, 2018 We love sports here at MacKenzie Corp, and as fans ourselves we especially love...
Thought Leader Spotlight: Santa Claus by Jenny, December 18, 2017 As most (if not all) business professionals know, building strong relationships with customers requires...
Thought Leader Spotlight: Kim-Erin Justice by Jenny, September 18, 2017 By whom were you most influenced throughout your professional development? I was most influenced...
5 Keys To A Better Guest Feedback Program by Jenny, September 6, 2017 It’s one thing to hand out comment cards or send a generic post-stay satisfaction...
The Customer Journey Goes Beyond The Sale by Jenny, August 17, 2017 When developing a strategy to attract new customers and build loyalty among existing ones,...
How To Connect Via Content Marketing by Jenny, August 10, 2017 It’s no secret that engaging and connecting with customers are great ways for brands...
Outdoor Retailers Turning Data Into Differentiators by Jenny, July 31, 2017 The modern path-to-purchase enables consumers to easily jump between online, mobile and brick-and-mortar touchpoints;...
Using Likelihood Probability To Market Unpredictable Fan Experiences by Jenny, June 7, 2017 One of the thrilling aspects of attending a baseball game is the opportunity to...
