If you’re having dinner with a friend who is vegetarian, you’re not going to suggest getting steaks. Why? Because it doesn’t make sense to suggest something you know they don’t want. So instead, you suggest a noodle house and end up having a wonderful evening. Would the night have been ruined if you did suggest
Overview: The key to long-term competitive brand positioning is authenticity. Most brands are sitting on a treasure trove of insight buried in their unstructured customer data. It’s worth the time to review, assess and analyze your existing data inventory. Sometimes we become hyper focused on our business objectives and our internal goals that we overlook
Born and raised in Orange County, one of my favorite things about the area is how I’m continually amazed by what this community has to offer. Not only are the new businesses and features that have developed over the years, but also the places and things that seem to fly under the radar. In addition
Running and staying active is a big part of my life, so it’s worth investing in quality gear; which of course includes shoes. Over the past few years I’ve either purchased shoes online or gone to a big-box retailer so I could have a wide variety to choose from. So many of my runner friends
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