Born and raised in Orange County, one of my favorite things about the area is how I’m continually amazed by what this community has to offer. Not only are the new businesses and features that have developed over the years, but also the places and things that seem to fly under the radar. In addition
Running and staying active is a big part of my life, so it’s worth investing in quality gear; which of course includes shoes. Over the past few years I’ve either purchased shoes online or gone to a big-box retailer so I could have a wide variety to choose from. So many of my runner friends
Multichannel marketing and Ominchannel marketing are conceptually similar but distinctly different in a very important way. Unless you’ve been living off the grid for the past 20 years, you’re aware that the modern marketplace enables brands to connect with consumers like never before. Taking a step back to really think about it, brands are becoming
Last year we discussed the topic of customer segmentation; specifically focused on lifestyle attributes and creating detailed customer personas. As customer personalization continues to assert itself as a necessary aspect of earning customer loyalty, it’s worth revisiting this topic. In addition to some of the points made in other posts, we’ve added some new insight
Whether you’re offering a product or a service – within the B2C or B2B space – the ultimate goals should be the same; leave customers satisfied with the value they receive, thrilled with the brand experiences they had, and intent on returning for future business. By accomplishing these goals, your company will invariably achieve whatever
We’ve all seen statistics illustrating the value of customer retention. This concept is not new or groundbreaking, but it’s definitely worth revisiting: Acquiring a new customer is five times as expensive as retaining an existing customer. The success rate of selling to a new customer is 5-20% whereas the success rate of selling to a
Last month we discussed Customer Segmentation Marketing, which is the act of organizing and identifying a group of customers by sets (and sub-sets) of individuals who share common demographic traits or fit into common marketing categories. This marketing approach requires detailed Customer Personas to be referenced when crafting marketing messages, personalized content, or any strategic
It’s one thing to hand out comment cards or send a generic post-stay satisfaction survey. It’s quite another to develop a strategic platform through which guest feedback is collected, analyzed and then implemented to improve every-day guest experiences. Here we’ve outlined 5 key points to consider when you’re looking to improve (or start building) your
It’s no secret that engaging and connecting with customers are great ways for brands to foster loyalty. Although, the manner in which these connections are established and maintained is another story. One effective way to build strong relationships with customers is through content marketing; which is more about piquing customer interest than it is about
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