Macktive Scholarship – Brent Williams by Brent Williams, November 2, 2018 “The Macktive Scholarship Program is just one of the many ways we are supported...
Thought Leader Spotlight: Amanda Verhoff by Jenny, July 24, 2018 A few months ago, a client introduced us to an organization called the Association...
3 Ways To Keep Your Customers Happy & Loyal by Jenny, June 13, 2018 We’re all familiar with the statistic about how keeping existing customers is of greater...
Thought Leader Spotlight: Don DiCostanzo by Jenny, May 11, 2018 Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products...
The 6 Steps of Customer Journey Mapping by Jenny, May 10, 2018 Last month we discussed Customer Segmentation Marketing – The act of organizing and identifying...
Customer Segmentation Marketing: Learn Their Lifestyle, Speak Their Language by Jenny, April 10, 2018 According to Rapt Media, 62% of consumers said they’re more likely to purchase if...
Thought Leader Spotlight: Michele Kajiwara by Jenny, March 19, 2018 We love sports here at MacKenzie Corp, and as fans ourselves we especially love...
Thought Leader Spotlight: Santa Claus by Jenny, December 18, 2017 As most (if not all) business professionals know, building strong relationships with customers requires...
Thought Leader Spotlight: Kim-Erin Justice by Jenny, September 18, 2017 By whom were you most influenced throughout your professional development? I was most influenced...
5 Keys To A Better Guest Feedback Program by Jenny, September 6, 2017 It’s one thing to hand out comment cards or send a generic post-stay satisfaction...
