Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products...

Last month we discussed Customer Segmentation Marketing – The act of organizing and identifying...

According to Rapt Media, 62% of consumers said they’re more likely to purchase if...

We love sports here at MacKenzie Corp, and as fans ourselves we especially love...

As most (if not all) business professionals know, building strong relationships with customers requires...

By whom were you most influenced throughout your professional development? I was most influenced...

It’s one thing to hand out comment cards or send a generic post-stay satisfaction...

When developing a strategy to attract new customers and build loyalty among existing ones,...

It’s no secret that engaging and connecting with customers are great ways for brands...

The modern path-to-purchase enables consumers to easily jump between online, mobile and brick-and-mortar touchpoints;...