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Thought Leader Spotlight: Don DiCostanzo

Thought Leader Spotlight: Don DiCostanzo

by Jenny, May 11, 2018

Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products...

The 6 Steps of Customer Journey Mapping

The 6 Steps of Customer Journey Mapping

by Jenny, May 10, 2018

Last month we discussed Customer Segmentation Marketing – The act of organizing and identifying...

Customer Segmentation Marketing: Learn Their Lifestyle, Speak Their Language

Customer Segmentation Marketing: Learn Their Lifestyle, Speak Their Language

by Jenny, April 10, 2018

According to Rapt Media, 62% of consumers said they’re more likely to purchase if...

Thought Leader Spotlight: Michele Kajiwara

Thought Leader Spotlight: Michele Kajiwara

by Jenny, March 19, 2018

We love sports here at MacKenzie Corp, and as fans ourselves we especially love...

Thought Leader Spotlight: Santa Claus

Thought Leader Spotlight: Santa Claus

by Jenny, December 18, 2017

As most (if not all) business professionals know, building strong relationships with customers requires...

Thought Leader Spotlight: Kim-Erin Justice

Thought Leader Spotlight: Kim-Erin Justice

by Jenny, September 18, 2017

By whom were you most influenced throughout your professional development? I was most influenced...

5 Keys To A Better Guest Feedback Program

5 Keys To A Better Guest Feedback Program

by Jenny, September 6, 2017

It’s one thing to hand out comment cards or send a generic post-stay satisfaction...

The Customer Journey Goes Beyond The Sale

The Customer Journey Goes Beyond The Sale

by Jenny, August 17, 2017

When developing a strategy to attract new customers and build loyalty among existing ones,...

How To Connect Via Content Marketing

How To Connect Via Content Marketing

by Jenny, August 10, 2017

It’s no secret that engaging and connecting with customers are great ways for brands...

Outdoor Retailers Turning Data Into Differentiators

Outdoor Retailers Turning Data Into Differentiators

by Jenny, July 31, 2017

The modern path-to-purchase enables consumers to easily jump between online, mobile and brick-and-mortar touchpoints;...

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