Customer Experience

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2 Wants Needs
Customer Experience

Exploring The Connection Between Environment, Emotion, and Behavior

As a customer’s wants, needs, and expectations change, so do their behaviors. As the world around us continually shifts and evolves, so do the customer’s wants, needs, and expectations. This interconnectedness between environmental, emotional, and behavioral attributes is why strategic customer insights are the basis of long-term business success. The better we understand these elements,

Strategic Foresight – Scenarios & Implications
Customer Experience

Strategic Foresight – Scenarios & Implications

Over the past few weeks, I have been posting videos and articles highlighting the outcome of a Strategic Foresight exercise we conducted here at MacKenzie. This collaborative process challenged our team to suspend disbelief and consider possible future-world scenarios based on current trends and patterns. The goal was not to predict the future, but rather

Strategic Foresight – Part 5: HyperPersonalization
Customer Experience

Strategic Foresight – Part 5: HyperPersonalization

For those of you following along since the beginning, we have reached Part 5 of our Strategic Foresight series! If you are just now joining us, I suggest reading the series intro article to get a feel for concept details and overall context before continuing – read the intro article here. As I have done

Strategic Foresight – Part 4: New Rules of Engagement
Customer Experience

Strategic Foresight – Part 4: New Rules of Engagement

A few items before jumping into the fourth topic in our Strategic Foresight series – if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of Strategic Foresight: We are not predicting

Strategic Foresight – Part 3: Reputation Currency
Customer Experience

Strategic Foresight – Part 3: Reputation Currency

Before jumping into Part 3 of our Strategic Foresight series there are a few housekeeping items to cover. For starters, if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of

Strategic Foresight: Part 2 – Global Social Responsibility
Customer Experience

Strategic Foresight – Part 2: Global Social Responsibility

If you are new to this article series centered on Strategic Foresight, welcome aboard! Before reading on, I suggest checking out the first post (found here) so you’ll be up-to-speed on topic details and overall context. Quick refresher for those following along: We recently conducted an internal project around “The Future of Customer Insights” –

Strategic Foresight – Part 1: Life From Home
Customer Experience

Strategic Foresight – Part 1: Life From Home

Last week I introduced our new blog series centered on Strategic Foresight. If you missed that post, read it here so you’ll be up-to-speed on the topic details and context moving forward. As mentioned in my previous post, we recently conducted an internal project around “The Future of Customer Insights” – diving deep into pattern

Strategic Foresight: Exploring The Future, Not Predicting It
Customer Experience

Strategic Foresight: Exploring The Future, Not Predicting It

I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is

If You Build It, Will They Come?
Customer Experience

If You Build It, Will They Come?

A CivicScience consumer survey found that as of March 2020, 43% of Americans planned to increase participation in outdoor activities. Over half of those people are opting for recreation locations within two miles of their homes. These numbers call to mind the value and benefit of community parks and recreation facilities. Whether it’s a family

How To Be That “New Experience” People Want
Customer Experience

How To Be That “New Experience” People Want

According to Destination Analysts, 30% of travelers plan on going somewhere new on their next trip. This is great news for brands fearing loss of market share due to travel concerns because it opens the door to a new audience of prospective visitors. My recent articles have discussed other consumer behavior trends within the outdoor

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