Insights Strategy

In my previous article, I discussed the importance of keeping an open mind throughout any customer insights project. Building upon that idea, open-mindedness is not limited to the project’s findings. It extends to the development of solutions and action items. Part of loosening our grip on preconceived notions and beliefs includes a willingness to explore

One of the most powerful aspects of a customer insights project is how it can shift, shape, and evolve the way we see the world around us. By listening to feedback and exploring our competitive environment, we gain the knowledge needed to make informed and confident decisions. But for that to happen, we must keep

There’s a quote by Debasish Mridha that perfectly captures the MacKenzie approach to customer insights: “Curiosity is the origin of knowledge. Experience is the origin of wisdom.” The reason this quote is so powerful is that it illustrates how there are two sides of the customer insights coin. On one side, we must always stay

Over the years, we’ve partnered with brands of all shapes and sizes in leveraging customer insights to support their growth and development. While the projects vary based on each client’s specific goals, one area that holds the same weight regardless of any other details is the insights application phase. For the true power of customer

One of my favorite aspects of operating a small business is our ability to make agile decisions. Where larger companies often have extended approval processes and varied hoops to jump through, we have a lean and compact structure which enables us to streamline information sharing and expedite the launch of new initiatives. That said, agile