Thinking Forward

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Brand Development

Strategic Foresight – Scenarios & Implications

Over the past few weeks, I have been posting videos and articles highlighting the outcome of a Strategic Foresight exercise we conducted here at MacKenzie. This collaborative process challenged our team to suspend disbelief and consider possible future-world scenarios based on current trends and patterns. The goal was not to predict the future, but rather

Strategic Foresight – Part 5: HyperPersonalization
Customer Experience

Strategic Foresight – Part 5: HyperPersonalization

For those of you following along since the beginning, we have reached Part 5 of our Strategic Foresight series! If you are just now joining us, I suggest reading the series intro article to get a feel for concept details and overall context before continuing – read the intro article here. As I have done

Strategic Foresight – Part 4: New Rules of Engagement
Customer Experience

Strategic Foresight – Part 4: New Rules of Engagement

A few items before jumping into the fourth topic in our Strategic Foresight series – if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of Strategic Foresight: We are not predicting

Thought Leader Spotlight: Allie Taylor
Thinking Forward

Thought Leader Spotlight: Allie Taylor

Over the past year, we have all faced unprecedented circumstances and unforeseen challenges. Those who maintained strategic agility and stayed proactive will find themselves ahead of the curve moving forward, while those who have not – will not. Among the many lessons learned, one that jumps out is the importance of being prepared for an

Strategic Foresight – Part 3: Reputation Currency
Customer Experience

Strategic Foresight – Part 3: Reputation Currency

Before jumping into Part 3 of our Strategic Foresight series there are a few housekeeping items to cover. For starters, if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of

Strategic Foresight: Part 2 – Global Social Responsibility
Customer Experience

Strategic Foresight – Part 2: Global Social Responsibility

If you are new to this article series centered on Strategic Foresight, welcome aboard! Before reading on, I suggest checking out the first post (found here) so you’ll be up-to-speed on topic details and overall context. Quick refresher for those following along: We recently conducted an internal project around “The Future of Customer Insights” –

Thought Leader Spotlight: Daniel Sohn
Thinking Forward

Thought Leader Spotlight: Daniel Sohn

Some of the most challenging aspects of owning and operating a family business involve accounting and finances. Those challenges may have to do with internal skills and understanding, or it could be a matter of staff capacity and resources. Either way, partnering with an outside accounting firm is a great option for any business looking

Strategic Foresight – Part 1: Life From Home
Customer Experience

Strategic Foresight – Part 1: Life From Home

Last week I introduced our new blog series centered on Strategic Foresight. If you missed that post, read it here so you’ll be up-to-speed on the topic details and context moving forward. As mentioned in my previous post, we recently conducted an internal project around “The Future of Customer Insights” – diving deep into pattern

Strategic Foresight: Exploring The Future, Not Predicting It
Brand Development

Strategic Foresight: Exploring The Future, Not Predicting It

I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is

How To Stay Relevant As Markets Shift
Brand Development

How To Stay Relevant As Markets Shift

Why is it that some brands can reinvent themselves in the right ways at the right times and maintain long-standing competitive relevance while others cannot? How is it that some brands seemingly know what is around the corner and had already planned for unexpected market shifts? What pipeline of information do they access and where

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