Thinking Forward

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Brand Development

The Gift of Being Available

From wrapping up Q4 projects and futures planning to holiday shopping and attending events, the end of the year is always busy – and hectic at times. There’s a lot of joy and happiness, but there’s also stress and pressure. Over the years, I’ve found a great way to stay grounded and focused is to

1 Small Business Intro Main2 1
Brand Development

Thriving as a Small Business: Series Intro

As a second-generation small family business, whenever we meet someone new and share this information, we can see their minds piecing together an image of what it looks like. Unless they are involved with a family or small business themselves, what they envision is usually inaccurate. This is neither a bad thing nor a fault,

Project Planning

Small Steps Turn Big Ideas Into Reality

Over the past few weeks, I’ve talked about “to-do” lists and “got-it-done” lists. The purpose and value of each are different, but they share a focus and foundation that are vitally important to any business – accomplishing goals. To say accomplishing goals is important to a business is stating the obvious. It’s also no secret

Project Planning

Pause the “To-Do” and make a “Got It Done” list

Every day, I wear multiple hats. I’m a business owner, a mother, a sister, a friend, a daughter, and so on. With a seemingly endless “to-do” list, I’m constantly looking forward and thinking of the next task. But recently, as I was updating my to-do list, I noticed the items I had crossed off from

Brand Development

Strategic Foresight – Scenarios & Implications

Over the past few weeks, I have been posting videos and articles highlighting the outcome of a Strategic Foresight exercise we conducted here at MacKenzie. This collaborative process challenged our team to suspend disbelief and consider possible future-world scenarios based on current trends and patterns. The goal was not to predict the future, but rather

Strategic Foresight – Part 5: HyperPersonalization
Customer Experience

Strategic Foresight – Part 5: HyperPersonalization

For those of you following along since the beginning, we have reached Part 5 of our Strategic Foresight series! If you are just now joining us, I suggest reading the series intro article to get a feel for concept details and overall context before continuing – read the intro article here. As I have done

Strategic Foresight – Part 4: New Rules of Engagement
Customer Experience

Strategic Foresight – Part 4: New Rules of Engagement

A few items before jumping into the fourth topic in our Strategic Foresight series – if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of Strategic Foresight: We are not predicting

Thought Leader Spotlight: Allie Taylor
Thinking Forward

Thought Leader Spotlight: Allie Taylor

Over the past year, we have all faced unprecedented circumstances and unforeseen challenges. Those who maintained strategic agility and stayed proactive will find themselves ahead of the curve moving forward, while those who have not – will not. Among the many lessons learned, one that jumps out is the importance of being prepared for an

Strategic Foresight – Part 3: Reputation Currency
Customer Experience

Strategic Foresight – Part 3: Reputation Currency

Before jumping into Part 3 of our Strategic Foresight series there are a few housekeeping items to cover. For starters, if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article here. I also want to reiterate a key principle of

Strategic Foresight: Part 2 – Global Social Responsibility
Customer Experience

Strategic Foresight – Part 2: Global Social Responsibility

If you are new to this article series centered on Strategic Foresight, welcome aboard! Before reading on, I suggest checking out the first post (found here) so you’ll be up-to-speed on topic details and overall context. Quick refresher for those following along: We recently conducted an internal project around “The Future of Customer Insights” –

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