It’s been a fine week for digital marketing and ecommerce stats. So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck. Click here to read more… (source: econsultancy.com)
As the world of consumer data continues to shift and evolve, it can be a full time job keeping up current trends and strategies. In fact, IT IS a full time job; which is why we’ve built a team of developers, analysts, and self-proclaimed “Data Geeks” to ensure we stay at the forefront of our
We at MacKenzie have an incredibly busy year ahead of us, and we are all super excited about it! Aside from the usual hustle-and-bustle of helping our clients solve their business problems, we are challenging ourselves to better understand the expansive, ever-changing world of consumer behavior. So throughout the year we are planning a series
Americans love to put on their green and celebrate St. Patrick’s Day with family and friends, and this year is expected to be no different. According to NRF’s annual St. Patrick’s Day Spending Survey conducted by Prosper Insight and Analytics, more than 125 million Americans plan to celebrate the Irish holiday and are expected to
Advanced predictive data analysis is helping Paypal protect its users from fraud and the service’s brand. Continuously evolving has been the key to PayPal’s success. Constant attacks from fraudsters make life difficult for Hui Wang, PayPal’s senior director of global risk sciences. She is tasked with stopping fraudulent transactions before they are processed. When the service
Communication is key; use Marketing Automation to avoid “radio silence” with your customers. We’ve all been there; we start having feelings for someone, and as a result we see our hopes and expectations change. That “Hey, how’s your day going?” text is now more than just pleasantries. It’s seen as an indication of where the
Americans shelled out nearly $19 billion in 2015. “TraditionalValentine’s Day gifts are always the lead for widespread retail sales this time of year,” stated Brent Shelton, FatWallet online shopping expert. “More recently though, we’re seeing a big marketing push for smart tech as Valentine’s gifts, especially wearables, which should increase spending in excess of $20 billion
This year, Katie and I went to our first CES (Consumer Electronics Show) in Las Vegas. It has been on our bucket list and we finally took the plunge and bought tickets. I am so glad that we did. We went with a CES veteran (attended 15 years in a row) who showed us the
Most marketers made significant strides in improving data efforts over the past year and marketing professionals are using data-driven marketing to maintain databases about their customers and targets. In a survey from the Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group, 92.3% of respondents said they maintain databases to host information on customers
1) Marketing spending will continue to move mobile. As ad spending continues to target Millennial and Centennial consumers, the focus will be on mobile and video – where these generations are plugged in constantly. These types of advertisements require us to rethink current models of ad testing and incorporate newer technology that can track and
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