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Are you someone who needs to feel like a company truly cares about you?  In business, customer service isn’t the only thing that is important. Quality, value, pricing, availability, accuracy, location, meeting deadlines, keeping promises, usefulness and a myriad of other things are important to customers.  But customer service is the icing on the cake

Raw data in and of itself is not always useful. The value lies in taking this raw data and analyzing it in order to track performance, gain insights, and more. But before you dive into a data analysis project there are 10 questions that you really should address. In my last article I addressed the

The online survey industry is a flourishing market. That’s not surprising due to the fecund waters of information that is the internet, regularly dipped into by businesses and academics alike as part of their market research methods. Like many aspects on the web, employing an online panel is alluring because of its effortless aspects. Effortless

Two thirds of organizations worry that not utilizing Big Data could hurt their business’ competitiveness Two-thirds of organizations see Big Data analytics as a competitive edge on their rivals, according to a global report from outsourcer Capgemini. The study, ‘Big & Fast Data: The rise of Insight-Driven Business’, found that 64 percent of enterprises from

You’ve got a ton of data…a never-ending stream of data…data, data, data. But, unfortunately, that’s all it is: a bunch of data. In order to turn all this data into actionable information, you need to do some data analysis. Before you start a data analysis project, there are 10 questions that you really ought to

For those of you who made it to our 30th Anniversary celebration last month, we hope you had a blast! For those of you who didn’t make it, you definitely missed out. There were so many bright spots to the evening that it’s difficult to offer a concise overview. So instead, we will share some recap

I am completely amazed at the impact analytics is having on organizations today. Big data combined with faster processor speeds and innovative analytic tools are truly changing the world. Using these new found data sources and tools, analytics has created radical improvements in detecting fraud, part failure, churn and countless other outcomes, drastically impacting the

The headline theme for the summit is unravelling a decade of digital disruption. So how has this digital disruption influenced the structure of agencies and the kind of talent we recruit? First, though, let’s just think about that word disruption. Do you consider disruption to be good, bad or completely neutral? The answer might depend

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future. In a December 2014 study by Millward Brown for Kentico Software, the IoT ranked as the second most important priority area in 2015 among US digital marketers polled, cited by nearly six

The first step in launching any successful business should be conducting research into prospective markets. What are some misconceptions about consumer research? One of the biggest misconceptions is that it’s unnecessary. Often, new entrepreneurs adopt the “if you build it they will come” mentality, assuming innovation alone is enough to grow a business. I encourage