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MacKenzie was honored to partner up with a local non-profit, Friends and Helpers, to host an Adopt-A-Family event on Saturday, December 6th. With all the amazing volunteers we were able to stuff 2,000 stockings and adopt over 100 families. To find out more about this amazing organization, please visit www.friendsandhelpers.org    

We are pleased to announce that the National Women Business Owners Corporation (NWBOC) has certified MacKenzie Corporation as a business owned and controlled by women. With twin sisters, Jenny Dinnen and Katie Rucker now leading the company, MacKenzie is proud of receiving this distinction. We are thrilled to be certified as a women-owned business, look

It’s a well-known fact that many new businesses fail within the first five years, and many new products that hit the market never really take off. So if you’re contemplating a business or product launch, what can you do to increase your chances of success? I recommend that you take the time to really do

With the explosion of data sources and the continuous flow of information into a company, managing data will become a priority for everyone. The Big Data market, which more than doubled last two years, is forecast to triple in the next four, according to Statista. BI will have to expand its perspective, work with more

Understanding how to properly reach and successfully engage millennials is an elusive but important target market for most companies—and rightfully so, given this generation’s estimated $200 billion in collective buying power. And as a consumer insights professional, regardless of which industry you work in or consult, you’ve probably been tasked with at least one project

MacKenzie Corporation is excited to participate in the 22nd Annual Adopt-A-Family:  Drop Off & Wrapping Party on Saturday, December 6th from 9am – 12pm. The Friends & Helpers holiday program is underway to help thousands of people living in local shelters enjoy a happy holiday!  With your help, we will provide gifts for each family member, stockings filled

Businesses are always on the hunt for customer feedback. They e-mail us surveys. They ask us to stay on the phone after a service call to rate the interaction. Many rely on metrics such as the Net Promoter Score to track how customers feel about them. The most disciplined firms not only exploit the data to identify

So far in my series on developing a communication plan for your customer retention program I’ve explained why you need a customer retention program, introduced the four steps for developing a communication plan for that customer retention program, and delved more deeply into step one, which is analyzing current customer behavior, including potentially completing a

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers. As a decision-maker in the world of marketing it’s important to have your brand stand out in

I’ve been talking about the steps you should take to develop a communication plan for your customer retention program. In my last article I delved into step one, analyzing current customer behavior. As part of that exercise you can also complete a Consumer Buying Behavior Study. What is a Consumer Buying Behavior Study? A Consumer