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Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the smallest businesses. Small enterprises and

As I explained in a previous article, when developing a communication plan for your customer retention program, the first step is to analyze current customer behavior. What are you trying to find out? Your goal in this analysis is to learn as much as you can about your current customers’ behavior, so you can use

Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Happily, things have changed. Today, a long time is the time between latte and lunch. Now, shifts in marketing messaging can be measured in seconds or minutes…

In my last blog I discussed 7 Reasons Why You Need a Customer Retention Program. The core of that Customer Retention Program should be a Communication Plan – your plan for exactly how you will keep in touch with your customers. Will you use emails, newsletters, social media posts or something else? Who will you

Retaining a large, loyal customer base is essentially the equivalent of achieving jedi master status in the ecommerce world. The businesses that actually have it right are far, few, and notorious for their dominance in the space — Amazon, Zappos.com, and Apple might be some companies that come to mind for most. To help businesses

Think your business doesn’t need a formal Customer Retention Program? Here are 7 reasons why you do: 1. Getting new customers is expensive – Finding new clients entails significant costs. In fact, most businesses find that it costs 5 to 10 times more to acquire a new customer than it does to retain a current

MacKenzie Corporation is proud to be a supporter of Make –A – Wish Orange County and the Inland Empire. It is an amazing organization granting the wishes of children in our local community with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since 1983, this organization has granted over 4,750

Below is an Infographic of select data points from the Barnraisers’ list. Listed are 38 surprising facts regarding trust in Social Media.    

Department store magnate John Wanamaker once said: “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Wanamaker’s conundrum vexes marketers to this day. With the exception of direct marketing, the relationship between message and consumer behavior is still maddeningly elusive. A big problem is that conventional research

Who would you give your personal information to: your state’s new toll road system, an amusement park, neither, or both? At a Forrester event earlier this year, Melissa Parrish, a Forrester VP and research director, told the story about how her father (we’ll call him Bob), who lives in New Jersey, was rattled by NJ’s