Uncategorized

Recent studies show that organizations expect to increase the amount of their budget being spent on marketing analytics from 6% to 10%, over the next three years.  This information illustrates that companies are realizing the importance of compiling and studying information on their marketing efforts.  While companies are taking the initiative to gather this information,

Marketing is no longer the practice of targeting a passive audience.  With the increasing presence of technology the game is changing. Allowing for more opportunities to get your brand noticed. Advertising platforms allow for more interaction and engagement on the side of the consumer, giving them more control over the experience. Viral marketing is a

“Making the marketing analytics mindset stick across the organization doesn’t happen automatically.” Adopting an analytic mindset is vital to success, but it doesn’t happen automatically. Managing this adaptation process can be challenging, but I found this article that gave seven key tips that will help tremendously. Among these principles are: bluntness, honesty, and goal setting.  Read

Regular communication with your employees about their satisfaction is a good investment for all involved. Annual employee satisfaction surveys can drive profits and keep those who work for you happy. In July 2003, the Corporate Leadership Counsel published a white paper; Linking Employee Satisfaction with Productivity, Performance, and Customer Satisfaction. While these concepts were not

Recently I have been expanding on a previous post “Successful Surveys: Ask the Right Questions”, which offers a step-by-step approach to developing a focused and results-driven survey research project. Here we will address the third question listed in the original post; do you have an open communication channel with the target respondent? Considering the most

In the evolving world of business the importance of analytics continues to surge.  In a recent study 83% claimed analytics was critical to their organization. This brings up the question, do we have enough professionals with the skills to analyze and glean insights from data? To answer the question in short, it appears we are not. According to a

With effective use of predictive analytics, companies can not only identify their best customers, they can also identify which of them are most likely to behave profitably. Giving businesses a strong competitive advantage. The process of extracting existing data in order to determine patterns and predict future outcomes and trends can solve a wide array of

Black Friday is rapidly turning into Black Thursday with retailers like Best Buy, Wal-Mart, and Macy’s opening their doors on Thanksgiving. Up to 140 million people are expected to hit the stores over the four-day weekend, according to an annual survey done for the National Retail Federation. About 33 million people will shop on Thanksgiving,

Market Research in the Mobile World is the leading global conference series for the market research industry. This conference features corporate researchers, research agencies, technology innovators and independent researchers who are actively working in the online and mobile space. I really enjoyed this article on some of the trends in the market research industry. Read More

I recently wrote an article about the 4 Steps of a Successful Marketing Process. Step 1, Discovery, is where all of the initial market research takes place. Mapping (i.e. plotting information on a map) is an often-overlooked but extremely useful market research technique. What types of data can be mapped? Anything that can be tied