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The existing consumer market is saturated with high-tech gadgets and gizmos, offering an array of shiny things people can get excited about. For brands looking to bring a new product to market, success shouldn’t be a matter of finger-crossing; it should be a matter of first establishing what consumers want or need, then delivering a

By whom were you most influenced throughout your professional development? I was most influenced by my Aunties and Uncles, Mom and Dad. I grew up in Honolulu, Hawaii. Our ‘ohana would have weekly barbeques at Kaimana Beach at the base of Diamond Head right outside of Waikiki. We would bring food and a hibachi to

Your company profile mentions that you’re “in love with National Parks.” Are there any notable memories or experiences that sparked this love? If I were to draw a venn diagram of all the things I’m passionate about, National Parks would be one of the hundred things in there, but I do love the outdoors. I

When developing a strategy to attract new customers and build loyalty among existing ones, it’s common to see significant resources allocated to the early phases of the sales cycle. This is common because it’s necessary to build brand awareness, inform consumers of why your brand is their best choice and nurture prospects until a purchase

At MacKenzie, we are all about building strong relationships. Whether it’s between us and our clients, our clients and their customers, or others within our network of friends and colleagues, amazing things can happen when we all work together. While we are a business operating with bottom-line objectives, just as important is our commitment to

In many ways, the challenges and goals of your nonprofit are aligned with those of a commercial business; only your customers are donors and the revenue is contributions. By gaining data-driven insights to better understand their customers, commercial businesses are equipped to craft marketing messaging and offer value propositions directly aligned with the wants and

For brands tracking customer data, whether sales figures or satisfaction scores, it’s a good idea to share key findings with internal teams or departments. This provides a centralized information source enabling everyone to stay on the same page. On the other hand, competitive brands sharing customer data externally is usually avoided to maintain a competitive advantage.

Curiosity is part of who we are at MacKenzie. In fact, it’s at the forefront of our company creed: “Curious. Creative. Customer-Centric.” We are continually seeking knowledge and new information for the benefit of both our clients and ourselves. With this in mind, we wanted to shine our spotlight on a thought leader within the

One of the thrilling aspects of attending a baseball game is the opportunity to catch a home run ball. Even a foul ball sparks excitement; not only for the fan who makes the catch, but also for the fans in the immediate area. If someone makes a bare-handed grab or manages to save their nachos

A growing brand is always on the lookout for opportunities to expand its reach into new markets. In order to maximize the efficiency of such growth efforts, any prospect markets must be thoroughly reviewed and qualified prior to resource allocation. So the question is – how do brands identify the strongest market within a pool