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We always have our eye out for examples of companies effectively using Big Data. While many companies strive to leverage their existing data, or collect new data to supplement their inventory, the challenge and complexity of turning data into actionable insights often inhibits companies from accomplishing these goals. Whether a small or large company, data becomes increasingly

Halloween, Black Friday and the Holidays are right around the corner and online retailers are gearing up for major sales this year. Forrester Research believes online sales in the US will reach $523 billion in the next five years, up 56 percent from $335 billion in 2015. Mobile devices are noted to be a key

Nothing is more of a turn off for the political conscious person than to go out on a date with a match, seem to hit it off, and only to find out they are clueless as to what is going on in U.S. politics right now. But Tinder is making it even easier for users

Whether it’s sales, marketing, or any other business objective, if you’re not digging into your data you’re not getting the entire story. If you’re not leveraging data at all, you are increasingly vulnerable to missteps. Allow me to explain: We recently conducted a consumer study to better understand the habits and preferences of Athleisure consumers.

Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. But now, thanks to new technology and industry innovation, predictive marketing is becoming more and more available to businesses of any size, which is why Windsor Circle recently

Leading a business under almost any circumstances is challenging. And as you likely know, leading a family business brings with it specific collateral responsibilities that can add to the complexity, stress and difficulty of that job. What we are hearing from junior generation family employees is: If the business is not professionally run (as if

Jeff Bezos, CEO of Amazon.com, has a great quote about building relationships with customers. “We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little better.” A lot of companies see value in conducting customer surveys; be it to gauge satisfaction

“For us, longitudinal profiling of athletes, biomechanics and the whole field of exercise physiology are the fields which have the most potential.” The trick was to bring all of this information together, and in another parallel with the business world, sporting organizations are also increasingly finding that partnerships are of vital importance. The technical skills

Regardless of whether or not exercise is on your daily schedule, it’s likely you’ve worn “workout clothes” while outside the home. This is reflected in retail sales figures over the past few years as standard favorites like denim jeans are on the decline, while active-wear is on the rise. According to a piece by CBS

For over 30 years, MacKenzie Corporation has helped its clients overcome obstacles and reach new heights. Throughout that time, we have also put forth conscious effort to support and positively impact our surrounding communities. In a continuation of the philanthropic spirit and giving nature of MacKenzie’s corporate culture, co-owners Jenny Dinnen and Katie Rucker are