Market Research

Minimize Risks, Maximize Results

Supply and demand is a principle that can be applied to virtually every business venture, past and future. To be successful, it is important to know what customers are demanding. MacKenzie has developed an effective method for determining what customers want and how they feel about the current state of the marketplace; we ask them.

How we help YOU with Market Research:

  • Build a customized plan to reach your target customer and answer specific market research questions.
  • Data management can be complicated, so let us collect, analyze, and report the data back to you.
  • We want to help you find business solutions to real world challenges, backed by primary research and feedback directly from your target customers.

To give your consumers what they want, you must first understand what it is they want.

Understanding the customer is vital to the success of any business – especially one that is looking to grow and expand. Customers are complex. Their needs and expectations are continually changing. At MacKenzie, we believe that one of the best ways to determine what your customers want and need is to ask them.

MacKenzie can help:

  • Our Data Processing team specializes in both quantitative and qualitative research through in-mail and web-based data collection methods
  • Our Production team handles all logistics of survey production (survey design, print, mailing/distribution, data-entry and verification)
  • Our Analysts work closely with clients providing multi-level reporting to meet unique business goals and objectives

Learn more about our Services:

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