5 Steps To Building A Data-Driven Culture (Forbes)

by Jenny on June 18, 2014 Comments Off on 5 Steps To Building A Data-Driven Culture (Forbes)

“Gut instinct” is a leadership trait whose value is regularly praised, but it’s often wrong or based on incomplete information. Now that businesses are gathering more data than ever before on every aspect of their operations, leaders no longer need to go with their gut. They just need to cultivate a data-driven culture.

A recent report by the Aberdeen Group, “The Executive’s Guide to Effective Analytics,” indicates that 44 percent of executives are dissatisfied with the analytic capabilities available to them today, and that they often make critical decisions based on inaccurate or inadequate data. Although perfect information is impossible to obtain, the report suggests that the greatest dissatisfaction of today’s CEO comes from a limited access to data, difficulties in performing analysis and lengthy delays inherent in their analytic systems. – Read More By Gail Dutton


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

Jenny5 Steps To Building A Data-Driven Culture (Forbes)