New market research solutions are telling marketers why customers are responding as they do.
Market research has been an important component of business since the first business defined the first target customer. Over the years, the approaches have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. Nowadays this has become more of a challenge for companies as the speed of business has accelerated.
Hundreds of thousands of new offerings, campaigns, apps, services, and products come to the market every day. Opportunities are ever changing. Companies that still rely on traditional focus groups, market research labs, or simple surveys find it difficult to collect rich, accurate, actionable intelligence that they can apply in real time. But market research is evolving too.
Check out five trends that will transform market research in 2015 and beyond here. (1to1 Media)