Market research

5 Ways Market Research Will Evolve in 2015 and Beyond

by Jenny on March 7, 2015 Comments Off on 5 Ways Market Research Will Evolve in 2015 and Beyond

New market research solutions are telling marketers why customers are responding as they do.

Market research has been an important component of business since the first business defined the first target customer. Over the years, the approaches have evolved, but at its core, market research has always been about identifying market opportunities and customer preferences. Nowadays this has become more of a challenge for companies as the speed of business has accelerated.

Hundreds of thousands of new offerings, campaigns, apps, services, and products come to the market every day. Opportunities are ever changing. Companies that still rely on traditional focus groups, market research labs, or simple surveys find it difficult to collect rich, accurate, actionable intelligence that they can apply in real time. But market research is evolving too.

Check out five trends that will transform market research in 2015 and beyond here. (1to1 Media)



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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

Jenny5 Ways Market Research Will Evolve in 2015 and Beyond