A Moving Target: Marketing Research Trends to Watch

by Jenny on June 28, 2013 Comments Off on A Moving Target: Marketing Research Trends to Watch

Why is it often so hard to predict where marketing and the market research industry is headed? With Big Data, text analytics and multiplying consumer communication channels, we are all inundated with consumer research data and noise.  However, it is our job, as market researchers and consultants, to cut through the noise and really identify the most impactful trends that we anticipate in 2013 and beyond. Rising to the challenge, the Insights in Marketing, LLC consulting team projected what we believe to be crucial current market research trends. We have also identified key steps that you and your research team should take to meet each trend head on.  Read more at the Marketing Research Association

Share this post:


Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyA Moving Target: Marketing Research Trends to Watch