Marketers increasingly find a home among gadgets.
International CES, more commonly known as the Consumer Electronics Show (CES), is an internationally renowned electronics and technology trade show, attracting major companies and industry professionals worldwide.
Indeed, companies seemingly unrelated to gadgets will be at the Consumer Electronics Show, turning it into the first big advertising conference of the year that many say rivals Austin’s SXSW and is even as important as the Cannes Lions International Festival of Creativity in France. Read more about this awesome event HERE.
Source: Adweek
By Garett Sloane