Beyond The Purchase Funnel- How to Foster Customer Retention

Beyond The Purchase Funnel: How to Foster Customer Retention

by Jenny on September 17, 2014 Comments Off on Beyond The Purchase Funnel: How to Foster Customer Retention

Retaining a large, loyal customer base is essentially the equivalent of achieving jedi master status in the ecommerce world. The businesses that actually have it right are far, few, and notorious for their dominance in the space — Amazon,, and Apple might be some companies that come to mind for most.

To help businesses gain a better understanding of what goes into an effective marketing strategy that breeds loyalty, we’ll go over some ways to craft those customized, relevant user experiences breed customer retention and increase revenue.

Read More (Source: B2C)


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyBeyond The Purchase Funnel: How to Foster Customer Retention