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What an amazing year we had with our Thought Leader Spotlight series! So many brilliant people offering incredible insights on what it means to be a leader and how they got to where they are today. Thank you so much...
Earlier this month it was announced that SAP is acquiring Qualtrics, an online survey software maker, for a whopping $8 billion. That is an incredibly large sum of money for any company, let alone a survey software company that started...
As a business passionate about healthy fitness lifestyles, we immediately gravitated toward Grit Cycle, a boutique indoor cycling studio in the greater Orange County area. Naturally, when we met the compassionate and driven team behind the brand, we had to...
We’ve all seen statistics illustrating the value of customer retention. This concept is not new or groundbreaking, but it’s definitely worth revisiting: Acquiring a new customer is five times as expensive as retaining an existing customer. The success rate of...
As a family owned business, we’ve had the opportunity to build a network of friends who have become colleagues and colleagues who have become friends. We are grateful and honored to have built and maintained close relationships with so many...
It’s no secret that customer experience is the modern battle ground for companies looking to gain a competitive advantage. It’s also becoming more and more apparent that the most successful brands are capitalizing on the ever-increasing flow of customer data...
As a business our focus is not only on supporting our clients and partners achieve their goals, it’s also on supporting our community and the people around us achieve theirs. Whether its participating as a board member of Girls Inc....
In a previous post we introduced two key questions brands are (or should be) asking themselves. Have consumers heard of our brand? – Click Here For Part 1: Brand Awareness What do consumers think about our brand? We already discussed...
Here at MacKenzie Corp, among many other things we are data fans and we are sports fans. Furthermore, we are advocates of using data to continually improve customer experiences. So we love when these worlds come together and we get...
There are two big questions we keep hearing from our clients: Have consumers heard of our brand? What do consumers think about our brand? Finding definitive answers to these questions will offer key insights when looking to attract new customers,...
A few months ago, a client introduced us to an organization called the Association of Luxury Suite Directors (ALSD). This group of around 1,400 members, primarily sports and entertainment business professionals, is collectively focused on continually growing and improving customer...
Customer insights are often treated like a person’s teeth. They are used every day and play a vital role in survival, yet they don’t always get the attention (or credit) they deserve. The expectation is they’ll be ready and available...
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