Looking for a specific topic?
Part of what I love about being a boutique customer insights firm is the variety projects and objectives we get to cover. One week I’m in the world of motorsports conducting a lifestyle study, and the next I’m working with...
Up to this point, I’ve focused mainly on what to do while conducting a customer insights project. From keeping an open mind to encouraging creative problem solving, these points are most relevant during project planning and execution. But it’s just...
In my previous article, I discussed the importance of keeping an open mind throughout any customer insights project. Building upon that idea, open-mindedness is not limited to the project’s findings. It extends to the development of solutions and action items....
One of the most powerful aspects of a customer insights project is how it can shift, shape, and evolve the way we see the world around us. By listening to feedback and exploring our competitive environment, we gain the knowledge...
There’s a quote by Debasish Mridha that perfectly captures the MacKenzie approach to customer insights: “Curiosity is the origin of knowledge. Experience is the origin of wisdom.” The reason this quote is so powerful is that it illustrates how there...
When chatting with a client or prospect, one of the first topics we always cover is performance benchmarking. From brand awareness to customer experiences, there needs to be clearly defined metrics in place for future comparison. This is how we...
Whenever we launch a new customer insights project, we ask our clients to share what they’re hoping to accomplish. The initial discussion is centered on business goals and objectives, which is obviously important. But after covering those details, we lean...
One of my favorite aspects of being a second-generation family business owner is the close and meaningful relationships we’ve built over the years. In addition to our team, colleagues, and community, we are grateful for the opportunity to connect with...
From sales figures to customer satisfaction scores, there are plenty of performance metrics vying for our attention. Ultimately, the point of these numbers is to quantify performance and support decision making. So, which are most important? How do we prioritize...
Over the years, we’ve partnered with brands of all shapes and sizes in leveraging customer insights to support their growth and development. While the projects vary based on each client’s specific goals, one area that holds the same weight regardless...
As a customer insights enthusiast, I’m always on the lookout for emerging trends, market shifts, and new ways of thinking about the future. Through all the content I’ve read, watched, and listened to over the past few years, one key...
In my previous article, I shared key points and recommendations for developing a holistic Customer Insights Strategy. From defining your purpose and building out your research plan to interdepartmental collaboration and post-project follow up, it is important to get all...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Sign up to get our emails sharing practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.