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On August 7th MacKenzie was honored to be a part of the annual Girls Inc. YESS luncheon. This is the 4th year that we have been involved with this program, and every year we are blown away by the event and the girls in general. Girls Inc. is an amazing organization that inspires and encourages

It’s a sign of the digital marketing times that CMOs now spend more on technology than any other corporate officer outside the CIO’s office. And the biggest driver of that tech spending is big data, which accounts for 37 percent of the marketing technology budget, according to member-based advisory group CEB. “The CIO brings the

In my last post, “Got Lots of Data? Get Dashboards!” I talked about some of the ways that dashboards can be used to transform data into useful business intelligence. Today I’d like to discuss some of the things that you need to take into consideration to ensure that your dashboards actually meet this goal. Determining

If your company is like so many others then you’ve got lots and lots of data. You’re practically swimming in data. Or maybe it’s more accurate to say you’re drowning in data, since you have no idea how to transform it all from “a bunch of data” into something accessible and useful. After all, unless

Businesses are like countries. A country becomes desirable to live in—or not—because of a wide variety of factors. Those factors form its ecosystem. Nobody would cite the fact that they love Starbucks coffee as their sole reason for moving to America. And in the same way, no consumer will recommend, or continue to spend money

In the past few blogs we’ve been diving into the details of The 4 Steps of a Successful Marketing Process. Once you’ve done your research to complete the Discovery phase of the project, the next step is to create your marketing strategy. To help you avoid forgetting something important, here’s a handy checklist of the

The Power Rank specializes in adjusting for strength of schedule in ranking teams. The international soccer / football rankings use a 4 year window of matches. These rankings give win, loss and tie probabilities for a soccer match. Chartball turns data into beautiful graphics and interactive visuals. The area of the circles are proportional to

In my last article, “Discovery: The Essential First Step of the Marketing Process,” I talked about some of the types of information you might need in order to ensure your marketing plans are based on hard data, and places where you might look to find this data. In this article I will use the example

“Gut instinct” is a leadership trait whose value is regularly praised, but it’s often wrong or based on incomplete information. Now that businesses are gathering more data than ever before on every aspect of their operations, leaders no longer need to go with their gut. They just need to cultivate a data-driven culture. A recent

Marketing is a process. And as I explained in a previous article on The 4 Steps of a Successful Marketing Process, the first step in that process is known as Discovery. This means research, and whether you’re working on a high-level marketing plan or the details of a particular marketing campaign, it is a step