Customer loyalty should be a major goal of every business. The role that technology plays in our everyday lives opens up many avenues for which to reach and connect with current and potential customers in order to keep them loyal. One way to do this is through the implementation of a targeted and informed email marketing strategy. Integrating this component into your existing marketing campaign is a great way to connect with consumers in hopes of building customer loyalty. For more information and guidance on how to effectively implement an email marketing plan, review the ten suggested tips outlined in this article.